# Wellness-Focused Tulum Resorts AMR Collection Launches 'Secrets Tulum Resort & Beach Club' By Niko Pajkovic | Published 2022-08-22 | World Source: Trend Hunter, https://www.trendhunter.com/trends/secrets-tulum-resort-beach-club References: [travelweekly](https://travelweekly.co.uk/news/tour-operators/amr-collection-adds-mexican-resort-to-portfolio) & [amrcollection](https://www.amrcollection.com/)  Resort and hotel brand AMR Collection has officially added a [new Mexican resort](https://www.trendhunter.com/trends/riu-ventura-resort) to its ever-growing portfolio of luxury offerings. Set to open on June 30, 2023, the new resort, called [Secrets Tulum Resort & Beach Club](https://www.trendhunter.com/trends/inclusive-collection), will feature 301 'Preferred Club' suites; first-floor suits will come equipped with a swim-out pool and lush surrounding plantlife. Other features of Secrets Tulum Resort & Beach Club will include cenote-style pools, which will all connect via a lazy river design, a rooftop lounge with swim-up bar service, a boutique cafe, and three non-pool bars. As a whole, the resort will focus on [relaxation and wellness](https://www.trendhunter.com/trends/luxury-wellbeing-series-2025). According to the company, the design of Secrets Tulum Resort & Beach Club aims to “fuse elegant and boho design with eco-chic elements." Image Credit: AMR Collection ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 81% | Activity: 86% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Luxury Eco-resorts:** Designing resorts with eco-friendly elements that fuse elegance and boho styles presents disruptive innovation opportunities for the luxury hospitality industry. - **Wellness Tourism:** Developing resort offerings focused on relaxation and wellness present disruptive innovation opportunities for the hospitality and tourism industry. - **Cenote-style Pools:** Introducing cenote-style pools that are interconnected via lazy river designs present disruptive innovation opportunities for the hospitality and pool industry. ### Industries Being Reshaped - **Luxury Hospitality:** Developing eco-friendly luxury resorts with elegant and boho designs presents disruptive innovation opportunities for the luxury hospitality industry. - **Tourism:** Focusing on wellness and relaxation in resort offerings presents disruptive innovation opportunities for the hospitality and tourism industry. - **Pool:** Introducing interconnected cenote-style pools through lazy river designs with lush surrounding plantlife presents disruptive innovation opportunities for the pool industry. ## Related on Trend Hunter - [Eco-Conscious Adult-Only Resorts](https://www.trendhunter.com/trends/secrets-bahia-mita-surf.md) - [Adult-Targeted All-Inclusive Resorts](https://www.trendhunter.com/trends/almare-resort.md) - [Luxurious Mexican Wellness Resorts](https://www.trendhunter.com/trends/loretos-mailena.md) - [Sustainable Earthy-Toned Hotels](https://www.trendhunter.com/trends/delek-tulum.md) - [Next-Gen Mexican Retreats](https://www.trendhunter.com/trends/hilton-cancun-mar-caribe.md) - [World-Class Mexican Resorts](https://www.trendhunter.com/trends/kanai-resort.md) - [All-Inclusive Resort Portfolios](https://www.trendhunter.com/trends/inclusive-collection.md) - [Verdant Adults-Only Destinations](https://www.trendhunter.com/trends/w-punta-cana.md) - [Eco-Friendly Hotel-Home Hybrids](https://www.trendhunter.com/trends/hotel-homes.md)