# Vaporous Victorian Photography Stefan Giftthaler's Secrets are Memories Series is Mysterious By Meghan Young | Published 2011-02-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/secrets-are-memories References: [behance.net](http://www.behance.net/gallery/Secrets-are-Memories/918000) & [stefangiftthaler](http://www.stefangiftthaler.com) As a lover of all things [vintage and Victorian](https://www.trendhunter.com/trends/studio-nicholson-fw25), I can't help but like the Secrets are Memories photo series. I especially appreciate its contemporary take on a classic theme. Photographed by Milan-based Stefan Giftthaler, the Secrets are Memories photo series is even more alluring thanks to its mysterious tone. Its hazy, vaporous [post production](https://www.trendhunter.com/trends/vint) has given it an air of mystique that makes you want to be in on the secret between the two models. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 93% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Vintage Aesthetics:** The Secrets are Memories photo series demonstrates the popularity of vintage aesthetics in modern photography, presenting an opportunity for businesses to cater to nostalgic consumers. - **Mysterious Imagery:** The use of hazy and vaporous post-production techniques in the Secrets are Memories series showcases the appeal of mysterious imagery, opening up opportunities for innovation in digital editing software and filters. - **Contemporized Classics:** By applying a contemporary twist to a Victorian theme, the Secrets are Memories series highlights the potential for businesses to revitalize traditional concepts and products with a modern touch. ### Industries Being Reshaped - **Photography:** The Secrets are Memories series suggests a demand for photography services and products that capture the allure and nostalgia of vintage and mysterious aesthetics. - **Digital Editing Software:** The use of hazy and vaporous post-production techniques in the Secrets are Memories series indicates a market opportunity for software developers to create innovative tools and filters for achieving a similar aesthetic. - **Fashion and Lifestyle:** The vintage and Victorian theme of the Secrets are Memories series presents a chance for fashion and lifestyle brands to create garments and products that resonate with consumers seeking a blend of nostalgia and modernity. ## Related on Trend Hunter - [AI-Generated Poetic Photo Series](https://www.trendhunter.com/trends/emilio-alarcn.md) - [AI-Generated Retrofuturistic Objects](https://www.trendhunter.com/trends/retrofuturistic-objects.md) - [Vintage Photo Camera Apps](https://www.trendhunter.com/trends/moodcamera.md) - [Vintage Photo Makers](https://www.trendhunter.com/trends/retrova.md) - [Ethereal Light Designs](https://www.trendhunter.com/trends/peter-kovacsy.md) - [Scent-Powered Photo Devices](https://www.trendhunter.com/trends/scent-stimulation-device.md) - [Artistic Photography Instant Cameras](https://www.trendhunter.com/trends/moir-21-instant-film-camera.md) - [Artful Suspended Fashion Exhibitions](https://www.trendhunter.com/trends/invisible-figures.md) - [Imperfect Photography Celebrations](https://www.trendhunter.com/trends/nonnas-cam.md)