# Financial Literacy Platforms Secret U Supports Gen Z Women with Free Tools for Financial Success By Laura McQuarrie | Published 2023-11-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/secret-u References: [businesswire](https://www.businesswire.com/news/home/20231114351136/en) & [secret](https://secret.com/en-us/about/moneymoves)  Money is a hot topic that tends to make many people sweat with worry and anxiety, yet Secret is dedicated to empowering young women through [Secret U](https://www.trendhunter.com/trends/cadbury-dairy-milk-smash-bauble), a newly launched educational platform that provides access to financial literacy tools. To set the next generation of women up with comprehensive financial literacy resources and help them alleviate the stress and uncertainty surrounding personal finances, Secret teamed up with [Boss Women Media](https://www.trendhunter.com/trends/boss-beauty-role-models), [Open Path Psychotherapy Collective](https://www.trendhunter.com/trends/the-open-printer) and renowned female financial experts. With this empowering new financial literacy resource, Secert is recognizing research that shows "finances continue to be a pain point for Gen Z, as generational anxiety reaches an all-time high in 2023. The issue is compounded for women of color who face intergenerational and systemic barriers." Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 19% | Activity: 25% | Freshness: 19% - Audience gender: 10% men, 90% women - Primary generations: Gen Z - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Comprehensive Financial Literacy:** Secret U provides young women with a newly launched educational platform that offers comprehensive financial literacy tools to alleviate stress and uncertainty surrounding personal finances. - **Empowering Gen Z Women:** Secret U aims to empower the next generation of women by providing them with access to financial literacy resources and helping them overcome intergenerational and systemic barriers. - **Addressing Generational Anxiety:** Secret U recognizes the increasing anxiety levels among Gen Z and strives to address their financial pain points through the provision of educational financial resources. ### Industries Being Reshaped - **Financial Education:** The financial education industry can harness the opportunity to develop innovative platforms and tools that empower young women with comprehensive financial literacy resources. - **Personal Finance:** The personal finance industry has the potential to disrupt traditional approaches by providing specialized tools and resources that specifically cater to the financial needs and concerns of young women. - **Mental Health and Well-being:** The mental health and well-being industry can explore collaborations and integrations with financial literacy platforms to address the psychological impact of financial stress and anxiety for Gen Z women. ## Related on Trend Hunter - [Financial Literacy Metaverses](https://www.trendhunter.com/trends/fortune-island.md) - [Youth-Focused Financial Literacy Guides](https://www.trendhunter.com/trends/lakefront-finance.md) - [Teen Finance Education](https://www.trendhunter.com/trends/simplybudget.md) - [Youth-Targeted Finance Campaigns](https://www.trendhunter.com/trends/little-learners-big-earners.md) - [Financial Literacy Board Games](https://www.trendhunter.com/trends/gamified-financial-literacy.md) - [Gen Z Budgeting Platforms](https://www.trendhunter.com/trends/gen-z-financial-health.md) - [Women-Focused AI-Powered Financial Platforms](https://www.trendhunter.com/trends/aipowered-financial-platform.md) - [Digital Community-Branded Product Lines](https://www.trendhunter.com/trends/girl-math-gang.md) - [Complementary Financial Literacy Courses](https://www.trendhunter.com/trends/financial-literacy-course.md)