# Lovely Olive Oil Branding Secret to Live Packaging Entices Heart-Healthy Food Lovers By Amelia Roblin | Published 2012-02-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/secret-to-live-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/02/secret-to-live.html) & [soportecomunicacion](http://www.soportecomunicacion.com/proyecto.php?id=52) [Olive oil is a staple ingredient](https://www.trendhunter.com/trends/artisanal-spanish-olive-oil) in so many kitchens but, for many, its use in a recipe may be combined with a teaspoon of apprehension. However, Secret to Live packaging has been cleanly and cleverly designed with two intentions in mind, encouraging cooks to feel good about incorporating this product in their dishes. The box in which [the bottle is sold](https://www.trendhunter.com/trends/spanish-extra-virgin-olive-oil) is printed in an immaculate white with minimal text and a bold pair of rounded gold lobes that meet on either side of one crease. When viewed obliquely or when two cartons are positioned adjacent to one another, you can make out the shape of a heart. With this symbol on Secret to Live packaging, Soporte Comunicacion communicates the [healthy properties of this product](https://www.trendhunter.com/trends/kosterina-2) and reminds the chef of his love for cooking. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 73% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Heart-shaped Packaging:** Opportunity to create more heart-shaped packaging design to communicate product health benefits and promote usage. - **Minimalist Packaging Design:** Opportunity to design minimalistic packaging to convey a clean and natural image of the product. - **Emotional Product Association:** Opportunity to create packaging that evokes positive emotions associated with the use of the product. ### Who This Affects Most - **Food Packaging:** Opportunity to innovate food packaging with designs that appeal to customers' emotions. - **Healthy Food:** Opportunity to promote healthy food options through novel packaging designs. - **Consumer Goods:** Opportunity to disrupt consumer goods market with emotionally appealing product packaging. ## Related on Trend Hunter - [Ceramic Olive Oil Jars](https://www.trendhunter.com/trends/cugu.md) - [Customizable Olive Oil Bottles](https://www.trendhunter.com/trends/paint-pour-gift-set.md) - [Squeezable Olive Oil Packaging](https://www.trendhunter.com/trends/chefs-bottle.md) - [One-Handed Olive Oil Bottles](https://www.trendhunter.com/trends/dress-drizz.md) - [Hand-Painted EVOO Bottles](https://www.trendhunter.com/trends/handpainted-evoo-bottle.md) - [Olive Oil Packaging Expansions](https://www.trendhunter.com/trends/drizzle-and-sizzle.md) - [Gourmet Extra Virgin Olive Oils](https://www.trendhunter.com/trends/gourmet-extra-virgin-olive-oil.md) - [Squeezable Oil Bottles](https://www.trendhunter.com/trends/chefs-life.md) - [Squeezable Californian Olive Oils](https://www.trendhunter.com/trends/chef-style-squeeze-bottle.md)