# Sensual Summer Scents The Victoria's Secret Summer Perfume Collection Will Enlighten Your Senses By Jaime Neely | Published 2011-07-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/secret-summer-perfume References: [thedieline](http://www.thedieline.com/blog/2011/7/5/vistoria-secrets-summer-fragrance.html) & [victoriassecret](http://www.victoriassecret.com/) The warm weather calls for plenty of bare skin, and the new [Victoria's Secret](https://www.trendhunter.com/trends/tease-coco-soiree) Summer Perfume Collection will make sure every inch of your body smells delicious. The new collection contains four new scents, one for each of the line's summer series including 'Sexy Little Things,' 'Bombshell Summer,' 'Very Sexy Summer' and 'Dream Angels Heavenly Summer.' Each scent from the new Victoria's Secret Summer Perfume collection is packaged in [vibrant, flirty colors](https://www.trendhunter.com/trends/sundae-body-mists) ideal for this season. From pretty pinks to hot fuchsias to electric blues, the new Victoria's Secret Summer Perfume series smells fantastic and looks great. **Implications** - It is imperative that a business take the time to create aesthetically pleasing packaging for its product. This is the first contact a consumer will make with a product and it would be wise for businesses to create an approachable and inviting aesthetic that will appeal to a wide range of clients. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 24% | Activity: 68% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Summer Perfume Collection:** Victoria's Secret's new summer perfume collection packaged in vibrant and flirty colors presents an opportunity for beauty companies to follow suit and create summer scents with packaging that appeals to the season. - **Bare Skin Scents:** As summer calls for plenty of bare skin, the emergence of a new summer perfume collection presents an opportunity for beauty companies to create scents that are designed to complement the human body in summer. - **Approachable Packaging:** Creating an approachable and inviting aesthetic for product packaging is crucial as it is the first point of contact with the consumer. The popularity of Victoria's Secret's summer perfume collection highlights the importance of visually appealing product packaging. ### Industries Being Reshaped - **Beauty and Personal Care:** The emergence of the Victoria's Secret summer perfume collection presents an opportunity for beauty and personal care companies to create season-specific scents designed to complement the human body in summer. - **Fashion and Lifestyle:** As the summer season approaches, the Victoria's Secret summer perfume collection presents an opportunity for fashion and lifestyle companies to market season-specific products. - **Marketing and Advertising:** Creating an approachable and visually appealing aesthetic for product packaging is crucial in the marketing and advertising industry as it determines the first point of contact with the consumer. Victoria's Secret's summer perfume collection presents a prime example of the importance of product packaging in marketing and advertising. ## Related on Trend Hunter - [Summer-Themed Cosmetic Collections](https://www.trendhunter.com/trends/sol-de-janeiro-summer-collection.md) - [Evoking Seasonal Scents](https://www.trendhunter.com/trends/evoking-seasonal-scents.md) - [80s-Style Body Mists](https://www.trendhunter.com/trends/body-mist-by-vacation.md) - [Beachy Summer Fragrances](https://www.trendhunter.com/trends/citrus-lavender-fragrance.md) - [Summery Strawberry-Scented Cosmetics](https://www.trendhunter.com/trends/olay-body-and-secret-deodorant.md) - [Regionally Inspired Scent Packaging](https://www.trendhunter.com/trends/harrys-1.md) - [Spooky Summer Fragrances](https://www.trendhunter.com/trends/bath-body-works-summerween.md) - [Seasonal Fragrance Collections](https://www.trendhunter.com/trends/bath-body-works-valentine.md) - [Uplifting All-Season Fragrances](https://www.trendhunter.com/trends/sunlit-blooms.md)