# Festive Virtual Screenings The Secret Sofa Xmas Edition Shares an Immersive Seasonal Experience By Laura McQuarrie | Published 2020-12-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/secret-sofa-xmas References: [fabnews.live](https://fabnews.live/haagen-dazs-and-secret-cinema-come-together-again-for-secret-sofa-xmas-edition-to-spread-joy-and-help-people-who-are-homeless/) & [haagen-dazs](https://www.haagen-dazs.co.uk/) Secret Cinema and luxury ice cream brand [Häagen-Dazs](https://www.trendhunter.com/trends/limited-edition-festive-collection-ice-creams) are expanding the Secret Sofa by Häagen-Dazs series to include a one-off Secret Sofa Xmas Edition. The virtual and seasonal screening event kicks off in mid-December featuring the 2003 comedy Elf. Thanks to an exclusive [Amazon](https://www.trendhunter.com/trends/mms-red-one) Fresh partnership, there's a special Häagen-Dazs discount code that can be claimed so that movie watchers can enjoy the brand-new Belgian Chocolate & Hazelnut and Dark Chocolate & Caramelized Almond. There's also a special Christmas champagne ice-cream float recipe that's been created that reimagines a classic drink as Bud's Fizz with Häagen-Dazs Zesty Lemon and [Mandarin](https://www.trendhunter.com/trends/carabao-orange-blast), plus orange juice. In the spirit of the season, both partnering brands will be supporting Crisis, the national charity for homeless people. Image Credit: Häagen-Dazs ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 47% | Activity: 56% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Virtual Screenings:** Opportunity for businesses to create immersive virtual screening experiences. - **Seasonal Screening Events:** Potential for businesses to host one-off seasonal screening events. - **Branded Partnerships:** Possibility for businesses to form exclusive partnerships to enhance their offerings. ### Where This Applies - **Film and Entertainment:** Disruptive innovation opportunity for film and entertainment companies to explore virtual screening platforms. - **Food and Beverage:** Opportunity for food and beverage brands to collaborate with entertainment companies for themed experiences. - **Charity and Non-profit:** Potential for charitable organizations to partner with businesses for fundraising and awareness campaigns. ## Related on Trend Hunter - [Festive Dessert Ice Creams](https://www.trendhunter.com/trends/limited-edition-festive-collection-ice-creams.md) - [Holiday Movie Meal Kits](https://www.trendhunter.com/trends/elf-themed-recipes.md) - [Convenient Indulgence Ice Creams](https://www.trendhunter.com/trends/hagendazs-festive-dessert-collection.md) - [Festive Film-Inspired Coffee Menus](https://www.trendhunter.com/trends/scooters-coffee-elf-menu.md) - [Festive Elvish Candles](https://www.trendhunter.com/trends/elf-x-homesick.md) - [Christmas Movie Spaghetti Kits](https://www.trendhunter.com/trends/elf-spaghetti-meal-kit.md) - [Festive Film Vehicles](https://www.trendhunter.com/trends/elfmobiles.md) - [Indulgent Cinema Screenings](https://www.trendhunter.com/trends/indulgent-with-gu.md) - [Tradition-Themed Holiday Frozen Treats](https://www.trendhunter.com/trends/the-elf-on-the-shelf-frozen-treats.md)