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# Secret Societies for Mascots
Club Animals NYC Are the Jocks of the Furry World

By 7seventeen | Published 2009-02-14 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/secret-societies-of-mascots-in-nyc
References: [clubanimalsnyc.blogspot](http://clubanimalsnyc.blogspot.com)

If you live in or visit New York City and decide to partake of the nightlife, you may just be at risk of running amok of a giant dolphin.

Previously, this was *not* a normal occurrence, but since Club Animals NYC formed, the tide is turning. According to their website, they are “a culture of [secret mascots](https://www.trendhunter.com/trends/mascot-aura-audit) in New York City.”

Okay, fair enough. The modus operandi of the Club Animals is to randomly show up at [clubs and bars](https://www.trendhunter.com/trends/alcohol-free-members-club) and throw events of their own. Reportedly, the dolphin has been in training for a marathon. So athleticism is a cornerstone of their organization.

Membership is easy: You just need an [adult-sized animal costume](https://www.trendhunter.com/trends/chewbie). And who doesn’t have that?

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 25% | Activity: 78% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### Why This Trend Is Growing

- **Secret Mascot Clubbing:** A trend in which secret mascot clubs form and organize events in the New York City nightlife scene.
- **Athletic Mascots:** A trend in which mascots focus on athleticism as a cornerstone of their organization.
- **Casual Costume Membership:** A trend in which membership is easy and accessible as long as members have an adult-sized animal costume.

### Industries Being Reshaped

- **Nightlife:** Potential opportunity for inventive event promoters to collaborate with secret mascot clubs to bring a unique experience to the nightlife scene.
- **Costume Retail:** Potential opportunity for costume retailers to cater to the growing trend of animal costumes used for secret mascot clubbing.
- **Social Media Marketing:** Potential opportunity for social media marketing agencies to create buzz and build engagement around secret mascot clubs using unique and creative campaigns.

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