# Ultra-Powerful Anti-Aging Moisturizers IT Cosmetics' Secret Sauce Moisturizer Diminishes Wrinkles By Riley von Niessen | Published 2017-08-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/secret-sauce-moisturizer References: [popsugar](https://www.popsugar.com/beauty/Cosmetics-Secret-Sauce-Review-43862896) & [sephora](http://www.sephora.com/secret-sauce-clinically-advanced-miraculous-anti-aging-moisturizer) IT Cosmetics, a high-end beauty brand that's celebrated for its clinically proven skincare and makeup products, offers a Secret Sauce moisturizer that recently became one of [Sephora's](https://www.trendhunter.com/trends/antiaging-moisturizers) best-selling items. Most specifically, the Secret Sauce moisturizer is geared towards fighting dryness, dullness, uneven texture, [fine lines, and wrinkles](https://www.trendhunter.com/trends/first-wrinkles-face-moisturizer). In addition, the formula is suitable for all skin types, from oily or combination, to dry or sensitive. As the Secret Sauce moisturizer was made in collaboration with dermatologists and plastic surgeons, it has a myriad of ingredients that are clinically proven to help fight the signs of aging. This includes ingredients like collagen, hyaluronic acid, vitamin C, [peptides](https://www.trendhunter.com/trends/procollagen-peptide-plumping-moisturizer), and licorice root. Other prominent ingredients include diamond powder and 'Drops of Light Technology' concentrate. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 49% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Anti-aging Skincare:** Opportunity to develop innovative moisturizers that target dryness, dullness, uneven texture, and wrinkles. - **Clinically Proven Ingredients:** Potential for creating new skincare products with ingredients like collagen, hyaluronic acid, vitamin C, peptides, and licorice root. - **Collaborative Product Development:** Disruptive innovation opportunity by partnering with dermatologists and plastic surgeons to create effective skincare solutions. ### Who This Affects Most - **Beauty and Cosmetics:** Opportunity to develop and market anti-aging moisturizers to consumers looking for effective skincare products. - **Healthcare and Wellness:** Potential for integrating clinically proven ingredients into wellness products to address signs of aging. - **Retail and E-commerce:** Opportunity for retailers and online platforms to cater to the demand for high-quality and effective anti-aging skincare products. ## Related on Trend Hunter - [Skin Longevity Moisturizers](https://www.trendhunter.com/trends/topical-supplement.md) - [Anti-Aging Hydrating Creams](https://www.trendhunter.com/trends/procollagen-anti-aging-marine-cream.md) - [Gen X Wrinkle-Relaxing Moisturizers](https://www.trendhunter.com/trends/wrinkle-relaxing-moisturizer.md) - [Powerful Anti-Aging Treatments](https://www.trendhunter.com/trends/antiaging-treatments.md) - [Biotech-Powered Moisturizers](https://www.trendhunter.com/trends/antiaging-moisturizers.md) - [Youth-Restoring Moisturizers](https://www.trendhunter.com/trends/the-longevity-cream.md) - [Plant-Based Firming Moisturizers](https://www.trendhunter.com/trends/extreme-cream.md) - [Deep Infusion Milky Moisturizers](https://www.trendhunter.com/trends/ultimate-s-enriched-emulsion.md) - [Volumizing Biotech Moisturizers](https://www.trendhunter.com/trends/ultrarich-intensive-moisturizer.md)