# Festive Chocolate Postal Services Cadbury's Secret Santa Service Shares Free Bars of Chocolate By Laura McQuarrie | Published 2018-11-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/secret-santa-service References: [thesun](https://www.thesun.co.uk/money/7810575/cadbury-free-chocolate-uk-towns/) & [secretsantadbury](https://secretsanta.cadbury.co.uk/postal-service) This year, Cadbury is helping consumers in the UK spread some festive cheer with a [Secret Santa service](https://www.trendhunter.com/trends/la-postes-secret-santa). By stopping at one of the branded pop-up post offices, people are able to send a complimentary bar of chocolate to someone special throughout the holiday season. Some of the options available include classic choices from the confection brand's [Dairy Milk range](https://www.trendhunter.com/trends/cadbury-dairy-milk-summer-edition-bars), as well as seasonal favorites like the Winter Wonderland chocolate. In the spirit of Secret Santa, recipients will receive their surprise chocolate bar gift from an anonymous sender. The [Cadbury Secret Santa Postal Services](https://www.trendhunter.com/trends/advent-campaign) pop-up will be traveling across 10 UK cities this season, hitting major destinations like Cardiff, Birmingham, Liverpool and Manchester in the months of November and December. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 37% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Festive Chocolate Postal Services:** Disruptive innovation opportunity: Integrate technology to personalize and track chocolate deliveries for a more interactive gifting experience. - **Branded Pop-up Post Offices:** Disruptive innovation opportunity: Collaborate with other brands to create shared pop-up spaces, offering a unique and convenient shopping experience. - **Anonymous Gifting:** Disruptive innovation opportunity: Develop an online platform that facilitates anonymous gifting across different product categories to add a touch of mystery and surprise. ### Industries Being Reshaped - **Chocolate Manufacturing:** Disruptive innovation opportunity: Explore sustainable packaging solutions and develop innovative flavors to cater to changing consumer preferences. - **Retail:** Disruptive innovation opportunity: Embrace the concept of pop-up spaces for immersive brand experiences and limited-time promotions. - **E-commerce:** Disruptive innovation opportunity: Create a seamless online gifting platform that offers personalized and anonymous gifting options to enhance the overall shopping experience. ## Related on Trend Hunter - [Festive Advent Campaigns](https://www.trendhunter.com/trends/advent-campaign.md) - [Night-Out Chocolate Campaigns](https://www.trendhunter.com/trends/cadbury-spectacularly-nice.md) - [Nutty Chocolate Candy Gifts](https://www.trendhunter.com/trends/reeses-gifting-range.md) - [Plant-Based Chocolate Pop-Ups](https://www.trendhunter.com/trends/plant-bars.md) - [Gifting-Ready Chocolate Bars](https://www.trendhunter.com/trends/cadbury-dairy-milk-happy-birthday.md) - [Collaborative Candy Advent Calendars](https://www.trendhunter.com/trends/cadbury-dairy-milk-biscoff-advent-calendar.md) - [Merit-Based Shareable Chocolates](https://www.trendhunter.com/trends/made-to-share-packaging.md) - [Secretive Chocolate Bar Competitions](https://www.trendhunter.com/trends/cadbury-mystery-bars.md) - [Connection-Focused Postal Holiday Campaigns](https://www.trendhunter.com/trends/la-postes-secret-santa.md)