# Personalized Gift Guides Pinterest Assembles Secret Santa Gift Guides for Specific Users By Laura McQuarrie | Published 2017-11-22 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/secret-santa-gift-guide References: [wersm](http://wersm.com/make-gift-shopping-less-of-a-guessing-game-with-pinterest-secret-santa/) & [naturopathica](https://www.naturopathica.com/products/wild_cherry_bark_hyssop_syrup) For the holiday season this year, one has the chance to consult personalized [Pinterest](https://www.trendhunter.com/trends/ai-powered-social-gifting-app) Secret Santa gift guides to get instant inspiration. Shopping for friends and family members can be enough of a challenge during the holiday season without some of the gift-giving restrictions that are often given to groups who participate in Secret Santa. With Pinterest Secret Santa, users of the social pinboard site now have the chance to find friends and family members on Pinterest and have the Pinterest API generate a custom gift idea board for that user, based on some of the pins that they have already saved. For those who are not on Pinterest, Pinterest helps users to search more generic gift ideas in categories for the traveler or for the pet parent. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 87% | Activity: 98% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Personalized Gift Guides:** Using data from user's saved pins to create personalized gift ideas for holiday shopping. - **Pinterest Secret Santa:** Allowing users to find friends and family on Pinterest and generate customized gift idea boards for them. - **Generic Gift Ideas:** Providing generic gift suggestions in categories like travel or pet ownership for users who are not on Pinterest. ### Where This Applies - **E-commerce:** Online retailers can use personalized gift guides to offer tailored product recommendations for customers during the holiday season. - **Social Media:** Social media platforms can explore the idea of creating customized gift guides based on user preferences, thus increasing user engagement and providing a unique shopping experience. - **Travel:** Travel companies can leverage the concept of personalized gift guides to offer curated travel-related gift ideas for their customers, enhancing the overall holiday shopping experience. ## Related on Trend Hunter - [AI-Powered Digital Gifting Experiences](https://www.trendhunter.com/trends/magical-moments.md) - [AI-Powered Social Gifting Apps](https://www.trendhunter.com/trends/ai-powered-social-gifting-app.md) - [Visual-First AI Assistants](https://www.trendhunter.com/trends/pinterest-assistant.md) - [Smart Gift Matching](https://www.trendhunter.com/trends/thoughtful-aipowered-gift-adviser.md) - [Interactive Gift Tags](https://www.trendhunter.com/trends/interactive-gift-tag.md) - [Social Wishlist Networks](https://www.trendhunter.com/trends/wishspace.md) - [AI-Generated Holiday Messages](https://www.trendhunter.com/trends/personalized-communication-from-santa.md) - [AI-Powered Gift Recommendations](https://www.trendhunter.com/trends/giftwrapais-chatgpt-plugin.md) - [Personalized AI Gift Recommender](https://www.trendhunter.com/trends/gift-recommender.md)