# Japanese-Influenced Beverage Menus Secret Sandwich Shop Launches a Second Store at Harvey Nichols By Kanesa D | Published 2025-12-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/secret-sandwich-shop References: [hot-dinners](https://www.hot-dinners.com/2025121514716/Gastroblog/Latest-news/secret-sandwich-harvey-nichols-knightsbridge-london) & [secretsandwichshop](https://www.secretsandwichshop.com/)  Four years after winning over Notting Hill with its inventive sandwiches, the [Secret Sandwich Shop](https://www.trendhunter.com/trends/secret-sandwich-elves) is opening its second location. The new outpost has opened inside [Harvey Nichols](https://www.trendhunter.com/trends/christmas-drinks-range-2023), Knightsbridge, on the store’s lower ground floor, offering fans another spot to enjoy the shop’s signature sando-style creations. Classics like the Egg Salad Sando and The Hungry Dane will headline the menu, alongside a rotating monthly special unique to Harvey Nichols, giving diners a taste they can only find at this unique location. Adding a fresh twist, the Knightsbridge store introduces an [LA-inspired matcha menu](https://www.trendhunter.com/trends/swadesi-caf), featuring drinks such as Tokyo Milk Foam and Coco Cloud, plus a lineup of Japanese-influenced cocktails, including a Matcha Martini, Hibiki Sour, and Yuzu Gin Fizz. For those seeking a luxury indulgence, the menu also offers a 21-year-old Hibiki whisky, priced at £150 a glass. Image Credit: Secret Sandwich Shop ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 43% | Activity: 56% | Freshness: 57% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Japanese-influenced Beverage Innovations:** A fusion of traditional Japanese flavors with contemporary beverage techniques is revolutionizing modern drink menus. - **Sando-style Culinary Offerings:** Elevating the humble sandwich to an artisanal level, Sando-style creations are reshaping quick-service dining experiences. - **Luxury Drink Experiences:** High-end beverage options like premium aged whiskies are transforming consumer perceptions of drink-based luxury. ### Industries Being Reshaped - **Gourmet Fast Casual:** Restaurants are leveraging global culinary influences to position gourmet fast-casual venues as premium dining destinations. - **Specialty Coffee and Tea:** Integrating cultural beverage elements, such as matcha and inventive coffee concoctions, is expanding the specialty drink market. - **Luxury Spirits:** Curated selections of high-end liquors in casual settings are democratizing access to luxury drink experiences. ## Related on Trend Hunter - [Luxury Beachfront Hotels](https://www.trendhunter.com/trends/hotel-rio-de-janeiro.md) - [Festive Toronto Stays](https://www.trendhunter.com/trends/festive-toronto-stays.md) - [Health-Oriented Fast-Casual Dining Restaurants](https://www.trendhunter.com/trends/fastcasual-dining.md) - [Urban Indian Dining Experiences](https://www.trendhunter.com/trends/urban-indian-dining.md) - [Crispy Christmastime Restaurant Treats](https://www.trendhunter.com/trends/noodles-company-holiday-crispy.md) - [All-Day Waffle Bites](https://www.trendhunter.com/trends/waffle-bites.md) - [Discounted Meatball Promotions](https://www.trendhunter.com/trends/ikea-korea-1.md) - [Culturally Layered Resort Menus](https://www.trendhunter.com/trends/kingfisher-pacific-resort.md) - [Collaboration Festive Desserts](https://www.trendhunter.com/trends/ring-pop-and-serendipity-3.md)