# QSR Holiday Windows Subway Canada's Secret Sandwich Elves Celebrate Its First Festive Menu By Laura McQuarrie | Published 2024-12-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/secret-sandwich-elves References: [businesswire](https://www.businesswire.com/news/home/20241129657915/en) & [subway](https://www.subway.com/en-ca)  This holiday season, [Subway Canada](https://www.trendhunter.com/trends/footlong-gingerbread-cookie) is launching its first-ever festive menu and to celebrate, two locations in Montreal and Toronto are sharing [Secret Sandwich Elves](https://www.trendhunter.com/trends/the-refresh-room) window displays. The limited-time Festive Faves Meal includes a 6” Holiday Sub with Cranberry Dijon, Potato Rings and Red Velvet Cookies. Guests in search of a sweet treat can choose to complete their meal with a Footlong Gingerbread Cookie. The Secret Sandwich Elves holiday displays, brought to life in collaboration with Toronto artist Briony Douglas, showcase each ingredient on the festive menu with hard-at-work holiday characters, tiny bread ovens and tons of details to appreciate up close. The displays at Subway locations will remain open for public viewing throughout the holiday season, enticing photo opportunities, memory-making and ordering from the new festive menu. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 44% | Activity: 46% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Festive-themed Menu Items:** Limited-time holiday-themed menu items like '6” Holiday Sub with Cranberry Dijon and Potato Rings' attract seasonal diners seeking unique flavors and exclusive offerings. - **Interactive Store Displays:** Interactive and visually striking displays, such as the Secret Sandwich Elves windows, entice customers and create shareable photo opportunities that enhance brand engagement. - **Collaborative Art Installations:** Partnerships with local artists to create themed store installations provide a distinct community connection and elevate the retail experience with culturally relevant art. ### Who This Affects Most - **Quick-service Restaurants:** Innovative festive menus and interactive displays drive increased foot traffic and seasonal sales for quick-service restaurants. - **Retail Display and Visual Merchandising:** Companies specializing in retail displays can explore collaborations with artists to create immersive and experiential environments for brands. - **Food and Beverage:** Seasonal flavors and limited-time offerings in the food and beverage industry attract diverse consumer groups and create exclusivity around product launches. ## Related on Trend Hunter - [Footlong Gingerbread Cookies](https://www.trendhunter.com/trends/footlong-gingerbread-cookie.md) - [Seasonal Holiday Sandwiches](https://www.trendhunter.com/trends/turhamken-sandwich.md) - [Festive Footlong Cookies](https://www.trendhunter.com/trends/holiday-footlong-cookie.md) - [Festive Canadian QSR Goods](https://www.trendhunter.com/trends/snowplace-like-tims.md) - [Canadian QSR Cookie Releases](https://www.trendhunter.com/trends/subway-canada.md) - [QSR Cookie Promotions](https://www.trendhunter.com/trends/free-footlong-cookie.md) - [Globally Inspired Sandwich Menus](https://www.trendhunter.com/trends/globally-inspired-subs.md) - [Festive QSR Menus](https://www.trendhunter.com/trends/mcdonalds-festive-menu.md) - [Seasonal Cafe Sandwich Ranges](https://www.trendhunter.com/trends/pret-a-manger-sandwiches.md)