# AR Pizza Menus Hungry Howie's Uses AR to Promote a Secret Pizza Menu By Laura McQuarrie | Published 2023-09-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/secret-pizza-menu References: [adweek](https://www.adweek.com/brand-marketing/hungry-howies-secret-pizza-menu-augmented-reality/)  In celebration of its 50th anniversary, [Hungry Howie's](https://www.trendhunter.com/trends/73-classic) is launching a secret pizza menu and customers can view and order the specialty options through an [interactive augmented reality experience](https://www.trendhunter.com/trends/avolotto-lens). By scanning a code on Hungry Howie's pizza boxes or in-store cash registers, customers can gain access to the celebratory pizza menu. Tie Dye Pizza is one option that takes a standard cheese pizza and covers it in colorful edible glitter, for example. This interactive experience adds interest to the pizza-ordering process and it offers tantalizing previews of pizzas with the power of [AR](https://www.trendhunter.com/trends/interactive-yogurt-packaging). To give its 50th-anniversary celebration the time it deserves, the brand will be offering its secret menu for delivery and carry-out for the remainder of 2023. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 40% | Activity: 74% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Interactive Augmented Reality:** Using AR technology, customers can view and order specialty pizza options through an interactive experience. - **Secret Menu Marketing:** Hungry Howie's is launching a secret pizza menu accessible through augmented reality to generate intrigue and interest. - **Celebratory Brand Experience:** Hungry Howie's offers an interactive AR pizza menu in celebration of its 50th anniversary, enhancing the customer experience. ### Industries Being Reshaped - **Restaurant:** Restaurants can leverage interactive AR menus to create unique and engaging experiences for their customers. - **Marketing:** Using augmented reality and secret menus as a marketing strategy can generate excitement and curiosity among consumers. - **Food Delivery:** Food delivery services can partner with restaurants offering interactive AR menus to provide innovative and immersive ordering experiences. ## Related on Trend Hunter - [Cheesy Tie Dye-Inspired Pizzas](https://www.trendhunter.com/trends/hungry-howies-tie-dye-pizza.md) - [Satisfying Secret Menu Pizzas](https://www.trendhunter.com/trends/hangry-howie-pizza.md) - [Celebratory Pepperoni Pizzas](https://www.trendhunter.com/trends/73-classic.md) - [Augmented Reality Menu Items](https://www.trendhunter.com/trends/mac-n-brisket-sizzlin-skillet.md) - [Burger Cookout-Themed Pizzas](https://www.trendhunter.com/trends/backyard-burger-pizza.md) - [AR Restaurant Packaging](https://www.trendhunter.com/trends/white-castle-3.md) - [Cheesy Macaroni-Topped Pizzas](https://www.trendhunter.com/trends/mac-n-cheese-pizzas.md) - [AI-Generated Pizzerias](https://www.trendhunter.com/trends/pepperoni-hug-spot.md) - [AR Menu Apps](https://www.trendhunter.com/trends/jarit.md)