# Contemporary Century-Style Shops The Secret Location Concept Store is Pristine By Shiori Mine | Published 2012-07-23 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/secret-location References: [knstrct](http://knstrct.com/2012/07/20/secret-location-concept-store-vancouver/) & [secretlocation](http://www.secretlocation.ca/) The Secret Location [concept store](https://www.trendhunter.com/trends/saint-laurent-rive-droite-1) in Vancouver is designed with a few hidden features awaiting to be discovered. The space is filled with century-style details updated with a contemporary profile. The 17th century white paneled walls not only function as an architectural element, but also become part of the built-in display unit. Quirky details like the sliding ladder, cutout dining tables and mint green entryway add the right amount of charm to the otherwise pristine shop. The store is also [dual-purpose](https://www.trendhunter.com/trends/apoc-london), where half the space serves as a restaurant and the other as the main showroom. Designed by Melnichuk and the architects of B+H, the Secret Location store in the [historic city](https://www.trendhunter.com/trends/cloisters-interiors) of Gastown is receiving notable buzz for its picturesque design. Secret Location specializes in selling collectable items such as exclusive books, clothing, cameras and accessories. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 27% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Hidden Features:** Businesses can explore incorporating hidden features in their design to enhance customer experience and create a sense of adventure. - **Mixing Old and New:** Companies in various industries can create a unique and visually appealing atmosphere by combining vintage and modern elements in their physical spaces. - **Dual-purpose Spaces:** Businesses can increase their revenue streams by creating dual-purpose spaces that serve as both a retail store and a restaurant, for example. ### Who This Affects Most - **Retail:** Retail businesses can apply the concept of hidden features to their flagship stores to generate customer interest and promote exploration. - **Hospitality:** Hospitality businesses can integrate contemporary design elements into historic buildings to create a unique atmosphere while preserving the building's history. - **Publishing:** Publishers can explore creating collectible items that are visually appealing and complementary to their books, such as the collectibles sold at Secret Location. ## Related on Trend Hunter - [Wooden-Accented Luxury Retail Interiors](https://www.trendhunter.com/trends/bottega-venetas.md) - [Elegantly Minimalist Retail Environments](https://www.trendhunter.com/trends/retail-environment.md) - [All-White Contemporary Retail Designs](https://www.trendhunter.com/trends/white-is-good-shop.md) - [Evocative Mid-Century Stores](https://www.trendhunter.com/trends/nikos-koulis.md) - [California-Inspired Gallery-Style Stores](https://www.trendhunter.com/trends/frame-store.md) - [Museum-Inspired High-Fashion Stores](https://www.trendhunter.com/trends/museuminspired-highfashion.md) - [Artist Loft-Resembling Stores](https://www.trendhunter.com/trends/tutto-bene.md) - [Demountable Wooden Retail Spaces](https://www.trendhunter.com/trends/present-correct1.md) - [Book Pile Retail Decor](https://www.trendhunter.com/trends/aesop-store-1.md)