# Exquisite Keyhole Packaging Secret Location Branding Suggests the Idea of Exclusive Access By Amelia Roblin | Published 2014-02-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/secret-location-branding References: [lovelypackage](http://lovelypackage.com/secret-location/) & [sabotagepkg](http://www.sabotagepkg.com/secret_location.html) The notion of exclusivity attracts a special kind of attention, and this idea was exploited in the development of Secret Location branding. The concept store has a unique image that's already appealing to chic Vancouver consumers, and this has been enhanced by SabotagePKG with a single strong symbol. An antique key has become the emblem of the shop, complete with a sculptural stem and an intricately cast tooth design. It's suggested that this elaborate tab would open [a very special door](https://www.trendhunter.com/trends/through-the-keyhole) to a place where one would certainly desire entry. On the [shopping bags](https://www.trendhunter.com/trends/bottle-and-packaging-redesign), this elegant logo is enhanced with a silvery finish to give the object beautiful dimension. You'll see the same symbol printed upon the [gift cards](https://www.trendhunter.com/trends/legitimate-you), the cartons, the paper coffee cups and the plastic drinking cups that make up Secret Location branding. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 49% | Activity: 52% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Exclusivity Branding:** Opportunity for businesses to create a unique image and appeal to consumers through exclusive branding strategies. - **Elevated Packaging:** The use of high-quality packaging materials and design elements to enhance the perceived value of a product or brand. - **Symbolic Logos:** Embracing the power of symbols in logo design to create a distinctive and memorable brand identity. ### Industries Being Reshaped - **Retail:** Retailers can capitalize on exclusivity branding and elevated packaging to create an enhanced shopping experience and attract a discerning customer base. - **Luxury Goods:** Luxury brands can utilize exclusive branding and symbolic logos to reinforce their reputation for high-quality and premium offerings. - **Hospitality:** Hotels, restaurants, and other hospitality businesses can incorporate elevated packaging and exclusive branding to create a sense of luxury and exclusivity for their guests. ## Related on Trend Hunter - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Elegant Rum Packaging Designs](https://www.trendhunter.com/trends/zacapa-rum.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Bespoke Wooden Packaging](https://www.trendhunter.com/trends/hunter-luxury.md) - [Immersive Brand Architecture](https://www.trendhunter.com/trends/loacker-galaxy.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md)