# Secret Farmers Markets The Secret KIND Farmers Market in NYC Makes Whole Foods More Convenient By Laura McQuarrie | Published 2022-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/secret-kind-farmers-market References: [prnewswire](https://www.prnewswire.com/news-releases/kind-urges-americans-to-stop-eating-kind-bars-301487755.html) & [kindsnacks](http://www.kindsnacks.com)  KIND Snacks wants to help Americans easily access whole foods and it opened the [Secret KIND Farmers Market](https://www.trendhunter.com/trends/new-secret-kind-farmers-market) where people can fill their baskets, free of charge, with fresh produce. Also in NYC, there's a faux KIND bar-filled vending machine in the Greenwich Village neighborhood, The brand newly launched the KIND [Whole](https://www.trendhunter.com/trends/frozen-soft-pretzels) Fruit and Nut Box, which is touted as its healthiest offering yet with fresh fruit, raw nuts and seeds. This box is only available online, for a limited time, while supplies last. Russell Stokes, CEO at KIND, says, "There's a time and place for eating a KIND bar, but we believe it should never replace eating the whole, fresh foods that are essential to staying healthy. Since our founding, we've always advocated for nutrition transparency and encouraged people to eat better, even if that means buying raw almonds and fresh apples over our bars." ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 82% | Activity: 93% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Access to Whole Foods:** The Secret KIND Farmers Market challenges grocery stores by allowing free access to fresh produce. - **Healthier Snack Alternatives:** KIND Snacks seeks to disrupt traditional snack options with the launch of its healthiest offering yet, the KIND Whole Fruit and Nut Box. - **Convenient and Innovative Distribution Channels:** KIND Snacks' vending machines offer a creative and convenient way to distribute snacks, while their online store provides access to healthier alternatives. ### Where This Applies - **Grocery Stores:** The Secret KIND Farmers Market threatens grocery chains by offering free access to fresh produce. - **Snack Food:** KIND Snacks is disrupting traditional snack options by offering healthier alternatives through its Whole Fruit and Nut Box. - **Retail Vending:** KIND Snacks' vending machines offer a unique way to distribute snacks, potentially disrupting traditional retail vending methods. ## Related on Trend Hunter - [Hidden Produce Markets](https://www.trendhunter.com/trends/new-secret-kind-farmers-market.md) - [Custom-Made Snacks](https://www.trendhunter.com/trends/sensory-snack-experience.md) - [Healthy Trail Mix-Style Bars](https://www.trendhunter.com/trends/kind-snacks-2.md) - [Nutritious Snack Bar Ranges](https://www.trendhunter.com/trends/kind-snacks-3.md) - [Nutrient-Dense Snack Bars](https://www.trendhunter.com/trends/kind-snacks-savory.md) - [Kindness-Promoting Local Business Markets](https://www.trendhunter.com/trends/kindness-market.md) - [Convenient Kid-Focused Snack Options](https://www.trendhunter.com/trends/kind-kids.md) - [Chocolatey High-Fiber Snack Bars](https://www.trendhunter.com/trends/kind-chocolate-chip-cashew.md) - [Protein-Rich Snack Debuts](https://www.trendhunter.com/trends/kind-1.md)