# Secret Garden-Inspired Makeup Brushes Storybook Cosmetics' 'Secret Garden Brushes' Feature Flowers By Riley von Niessen | Published 2018-02-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/secret-garden-brushes References: [storybookcosmetics](https://storybookcosmetics.com/products/authentic-storybook-cosmetics-secret-garden-brushes) & [global.ulta](https://global.ulta.com/secret-garden-brushes?productId=xlsImpprod17811013) After coming out with its 'What's In a Name Brushes' that took inspiration from '[Romeo and Juliet](https://www.trendhunter.com/trends/shadow-of-secrets-collection),' Storybook Cosmetics is back with a new line of online-exclusive applicators, dubbed the 'Secret Garden Brushes.' The line consists of five different brushes, one for foundation, a flat-top contouring brush, a tapered powder and highlighting brush, a standard powder brush, and a setting and blush brush. All of the brushes are handmade and cruelty-free, as they're made with [synthetic bristles](https://www.trendhunter.com/trends/blendsmart) that provide an even product distribution. The Secret Garden Brushes have cream-colored bristles, and handles that feature classic [floral designs](https://www.trendhunter.com/trends/camlia-futura). Each brush has a slightly different pattern on it, with the blossoms varying in size and color. Image Credit: Storybook Cosmetics ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 67% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Secret Garden-inspired Makeup Brushes:** Storybook Cosmetics' 'Secret Garden Brushes' utilize the power of nostalgia to create makeup brushes with a classic floral design. - **Handmade and Cruelty-free Brushes:** The use of synthetic bristles for the 'Secret Garden Brushes' allows for an even product distribution while promoting cruelty-free beauty. - **Online-exclusive Applicators:** The 'Secret Garden Brushes' being online-exclusive creates a sense of exclusivity and urgency for customers looking for unique and trendy makeup brushes. ### Sectors Adopting This - **Beauty and Personal Care:** The beauty and personal care industry can benefit from creating trend-driven products that promote nostalgia and uniqueness, like Storybook Cosmetics' 'Secret Garden Brushes'. - **Handmade and Sustainable Products:** Storybook Cosmetics' use of synthetic bristles promotes cruelty-free beauty and encourages the trend of handmade, sustainable products. - **E-commerce:** Online-exclusive products like the 'Secret Garden Brushes' capitalize on the trend of e-commerce and exclusivity in the beauty industry. ## Related on Trend Hunter - [Broom-Shaped Beauty Brushes](https://www.trendhunter.com/trends/custom-complexion-brush.md) - [Calligraphic Beauty Brushes](https://www.trendhunter.com/trends/victoria-beckham-beauty-brushes.md) - [Intricate Fairytale-Like Makeup Sets](https://www.trendhunter.com/trends/four-essential-sets.md) - [Precision Beauty Tools](https://www.trendhunter.com/trends/professionalgrade-makeup-brushes.md) - [3D-Printed Makeup Brushes](https://www.trendhunter.com/trends/futura-avant-lab.md) - [Hyper-Feminine Hairbrushes](https://www.trendhunter.com/trends/wet-brush-goody-x-loveshackfancy.md) - [Mermaid-Inspired Makeup Collections](https://www.trendhunter.com/trends/shells-jewel-collection.md) - [Fingerprint Application Tools](https://www.trendhunter.com/trends/fingermimicking-makeup-applicators.md) - [Rococo-Inspired Cosmetic Lines](https://www.trendhunter.com/trends/flower-knows.md)