# Secret Dining Events Patrón Secret Dining Created a Special Cocktail-Paired Menu in London By Laura McQuarrie | Published 2017-03-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/secret-dining References: [eventmagazine](http://www.eventmagazine.co.uk/behind-scenes-patron-secret-dining-society/brands/article/1428446) & [patrontequila](https://www.patrontequila.com/age-gate/age-gate.html?origin=/secret-dining-society.html) The [Patrón Secret Dining Society](https://www.trendhunter.com/trends/playa-patron) is a global program that recently made its first-ever stop in London to offer an exclusive [cocktail-paired menu](https://www.trendhunter.com/trends/hawthorn-dining-room) to a small group of diners. For this event in London, the historic MC Motors served as the evening's venue. Diners gathered around the table and were served items like sourdough with home-churned butter seasoned with lava salt, fermented artichoke, seaweed kraut and kimchi. The entire menu for the event was carefully crafted to pair well with cocktails such as the [tequila-based Patrón Reposado](https://www.trendhunter.com/trends/immersive-tasting-experience), which featured unusual ingredients like tomatoes, vinegar for umami flavors and milk. Throughout the rest of the year, the Patrón Secret Dining Society will be making stops in Israel, France and Spain on its tour around the world. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 92% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Exclusive Dining Experiences:** There is a growing trend of secret dining events offering exclusive menus paired with cocktails, providing an opportunity for businesses to create unique dining experiences. - **Gourmet Food Pairings:** The trend of pairing gourmet food with specialized cocktails opens up opportunities for innovation in menu creation and flavor combinations. - **Global Dining Tours:** The rise of global dining tours, like the Patrón Secret Dining Society, presents opportunities for businesses to collaborate with brands and create immersive culinary experiences. ### Industries Being Reshaped - **Hospitality:** The hospitality industry can capitalize on the trend of secret dining events by offering unique and exclusive dining experiences to attract customers. - **Food and Beverage:** The food and beverage industry can explore the trend of gourmet food pairings to create new menu offerings that cater to the growing demand for elevated dining experiences. - **Event Planning:** The event planning industry can tap into the trend of global dining tours by organizing immersive culinary events in different locations to provide unique experiences for attendees. ## Related on Trend Hunter - [Beach Cocktail Pop-Up Events](https://www.trendhunter.com/trends/playa-patron.md) - [Secret Dinner Series](https://www.trendhunter.com/trends/la-carte-by-le-creuset.md) - [Metaverse Cocktail Pop-Ups](https://www.trendhunter.com/trends/cocktail-pop-ups.md) - [Unique Culinary Experiences](https://www.trendhunter.com/trends/saratoga-supper-club.md) - [Ultra-Premium Tequila Experiences](https://www.trendhunter.com/trends/hacienda-patron.md) - [Interactive Tequila Installations](https://www.trendhunter.com/trends/popup-at-heathrow-airport.md) - [Luxurious Summery Tequila Creations](https://www.trendhunter.com/trends/patron-reposado.md) - [Dominican Culinary Experiences](https://www.trendhunter.com/trends/brugal-1.md) - [Desert Oasis Domes](https://www.trendhunter.com/trends/patron-360.md)