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# Self-Destructing Digital Messages
Facebook's 'Secret Conversations' Feature Keeps Dialogue Private

By M | Published 2016-07-08 | Social Media
Source: Trend Hunter, https://www.trendhunter.com/trends/secret-conversation
References: [hypebeast](http://hypebeast.com/2016/7/facebook-messenger-secret-conversations) & [facebook](http://www.facebook.com)

[Facebook](https://www.trendhunter.com/trends/meta-4) is a social media platform through which many consumers communicate, and to help [keep messages private](https://www.trendhunter.com/trends/shushh) the service is adding a feature called 'Secret Conversations' that will self-destruct messages in order to keep them away from prying eyes.

The feature will include a variety of added services to help keep messages safe and exclusive between the sender and receiver. This includes an additional layer of security such as having [private message self-destruct](https://www.trendhunter.com/trends/ephemeral-love-letters) in 24-hours or records of the dialogue only kept on devices belonging to the conversation participants. Both settings need to be turned on manually by the user to be activated. The additional safety measures are to help ensure user privacy from larger corporations and government surveillance.

## Trend Insights (Trend Hunter)

- Score: 0.3/10
- Popularity: 1% | Activity: 1% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia)

## Key Themes

### Why This Trend Is Growing

- **Self-destructing Messages:** The trend of self-destructing messages provides opportunities for secure and private communication between individuals.
- **Enhanced Message Security:** The trend of adding layers of security to messages brings opportunities for businesses to develop innovative encryption and data protection solutions.
- **User Privacy Measures:** The trend of implementing user-controlled privacy measures offers opportunities for companies to create products and services that prioritize individual data protection.

### Industries Being Reshaped

- **Social Media:** The social media industry can leverage self-destructing messaging trends to enhance user privacy and provide a competitive advantage.
- **Cybersecurity:** The cybersecurity industry can capitalize on the need for enhanced message security by developing advanced encryption technologies and secure communication platforms.
- **Personal Data Protection:** The personal data protection industry can seize the opportunity to create products and services that empower individuals to control their privacy settings and protect their information.

## Related on Trend Hunter

- [Disappearing Chat Messages](https://www.trendhunter.com/trends/midnight-disappearing-chats.md)
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- [Disappearing Chat Platform Features](https://www.trendhunter.com/trends/keep-in-chat.md)
- [Silent Messaging Applications](https://www.trendhunter.com/trends/silent-message.md)
- [WhatsApp Privacy Features](https://www.trendhunter.com/trends/inapp-controls.md)
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- [Interconnected Messaging Ecosystems](https://www.trendhunter.com/trends/interconnected-messaging-ecosystem.md)
- [Encrypted Decentralized Chat Apps](https://www.trendhunter.com/trends/positiveintentions.md)
- [Parental Social App Controls](https://www.trendhunter.com/trends/meta-4.md)