# Snack-Filled Secret Bunkers Cheez-It Created a Bunker in the US for One Lucky Fan to Find By Laura McQuarrie | Published 2019-05-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/secret-bunker References: [prnewswire](https://www.prnewswire.com/news-releases/cheez-it-stashes-secret-bunker-full-of-new-cheez-it-snapd-for-fans---and-you-could-find-it-300845052.html) & [cheezit](https://www.cheezit.com/en_US/products.html) To kick off the launch of its new Cheez-It Snap'd snacks, Cheez-It set up a secret bunker in the United States that will help to keep one lucky fan protected from a potential "impending cheese shortage" thanks to the fact that its new snacks are flying off the shelves. The first person to locate the snack-filled bunker will be treated to not just a year's supply of Cheez-It Snap'd but also a yearlong streaming service subscription, a flat-screen TV to go along with it and more. In a few days, Cheez-It will begin teasing the location of the secret bunker on social media by sharing clues on Twitter. According to the brand, the coordinates of the Snap'd bunker are top-secret and it could be set up in a cellar, a cave or even a retired subway tunnel. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 72% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Snack Marketing:** Food brands will continue to drive consumer engagement through creative marketing campaigns like the Cheez-It Snap'd bunker - **Immersive Contests:** Brands will look to create experiential events by creating immersive contests like the Cheez-It bunker to create consumer loyalty and buzz - **Subscription Bundles:** Brands will look to bundle their products with complementary services to create greater customer value like the Cheez-It bunker's streaming services subscription ### Who This Affects Most - **Food and Beverage:** Brands in this industry should explore creative experiential activations to drive sales and increase brand awareness - **Marketing and Advertising:** Agencies and firms should deliver innovative and interactive campaigns like the Cheez-It Snap'd bunker to engage customers and create buzz for their clients - **Media and Entertainment:** Companies within this industry should explore partnerships with brands like Cheez-It to bundle their services and create greater value for customers ## Related on Trend Hunter - [Cheese Lover Societies](https://www.trendhunter.com/trends/cheezmasons.md) - [Cheese-Themed Retreats](https://www.trendhunter.com/trends/the-cheezit-escape.md) - [Snacking Desert Outposts](https://www.trendhunter.com/trends/cheezit-stop.md) - [3D-Shaped Cheese Cracker Snacks](https://www.trendhunter.com/trends/cheezit-crunch.md) - [Ultra-Crunchy Cheese Snacks](https://www.trendhunter.com/trends/cheezit.md) - [Spicy Cheddar Thins](https://www.trendhunter.com/trends/cheddar-thins.md) - [Cheesy Snack-Themed Hotel Rooms](https://www.trendhunter.com/trends/cheezit-bowl.md) - [Bacon-Inspired Limited-Edition Snacks](https://www.trendhunter.com/trends/cheezit-and-wendys.md) - [Pizza-Inspired Snack Crackers](https://www.trendhunter.com/trends/cheezit-crackers.md)