# Mediterranean-Themed Glazed Homeware East Fork Unveils the Secret Beach Glaze of Coastal Themes By Amy Duong | Published 2022-07-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/secret-beach References: [hypebeast](https://hypebeast.com/2022/7/east-fork-secret-beach-glaze-launch-release-info) & [eastfork](https://www.eastfork.com/secret-beach)  [East Fork](https://www.trendhunter.com/trends/fiddlehead) introduces its new [Secret Beach](https://www.trendhunter.com/trends/cadbury-dairy-milk-smash-bauble) glaze collection that is designed with inspiration from the culture of the [Mediterranean](https://www.trendhunter.com/trends/marea-collection). It captures the scent and flavors of the culture and the ocean-themed blue palette. The collection is made up of shapes such as "the Weeknight Serving Bowl, Everyday Bowl, The Coupe, Dinner Plate, Side Plate, Cake Plate, Mixing Bowl, Popcorn Bowl, Soup Bowl, Bitty Bowl, The Mug, and more." The new Secret Beach collection is meant to evoke the feeling of being on a peaceful beach and diving into the waves. It is designed as a means to deliver the essence of dipping toes into soft sand and "refresh ourselves in the pursuit of pleasure." Image Credit: East Fork ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 40% | Activity: 10% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Coastal Homeware:** East Fork's new Secret Beach glaze collection taps into the trend of coastal home decor with an ocean-themed blue palette. - **Mediterranean-inspired Design:** East Fork's Secret Beach glaze collection draws inspiration from the culture of the Mediterranean, reflecting the trend for Mediterranean-inspired products in the homeware market. - **Mindful Consumption:** East Fork's Secret Beach glaze collection provides a means for consumers to take a moment to refresh themselves in the pursuit of pleasure, tapping into the trend for mindful consumption and self-care. ### Sectors Adopting This - **Homeware:** East Fork's Secret Beach glaze collection is disrupting the homeware industry by tapping into the trends for coastal decor and Mediterranean-inspired design. - **Artisanal Ceramics:** East Fork's Secret Beach glaze collection offers artisanal ceramics with unique glazes, catering to the trend for one-of-a-kind, handmade products. - **Self-care:** East Fork's Secret Beach glaze collection taps into the trend for self-care and mindfulness, providing a means for consumers to take a moment of respite amidst their busy lifestyles. ## Related on Trend Hunter - [Fern-Inspired Pottery Dinnerware](https://www.trendhunter.com/trends/fiddlehead.md) - [Coastal-Inspired Dinnerware Collections](https://www.trendhunter.com/trends/dinnerware-collection1.md) - [Revived Mid-Century Serveware](https://www.trendhunter.com/trends/tortugaware.md) - [Sculptural Ceramic Tableware](https://www.trendhunter.com/trends/office-of-tangible-spaces.md) - [Sea Pebble-Inspired Serveware Capsules](https://www.trendhunter.com/trends/kelly-wearstler.md) - [Timeless Ceramic Collections](https://www.trendhunter.com/trends/gathered-collection.md) - [Culture-Inspired Tableware Collections](https://www.trendhunter.com/trends/cultureinspired-tableware-collection.md) - [Design-Forward Sleek Cocktail Sets](https://www.trendhunter.com/trends/mescola-cocktail-set.md) - [Artisanal Glassware Collections](https://www.trendhunter.com/trends/fazeek.md)