# Pyramidal Ring Packaging Secrecy Thay Boxes are Dramatic to Unwrap By Amelia Roblin | Published 2012-02-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/secrecy-thay-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/01/secrety-thay.html) & [napse.br](http://www.napse.com.br/) The primary purpose of wrapping up a gift is to maintain a sense of surprise until the decorative envelope has been completely undone. Secrecy Thay packaging picks up where too many jewelry boxes have fallen short, by presenting the precious contents in an unexpected parcel. Napse Comunicacao of Brazil aimed to create a [decorative carton](https://www.trendhunter.com/trends/iconic-gift-boxes) for this brand of accessories that would serve to hold a variety of different ornamental pieces. Even a recipient who recognizes the label will not know if she's being given a necklace, a bracelet or even an engagement ring. This makes it all the more exciting to unfold. Secrecy Thay packaging can be easily disassembled with careful fingers by detaching the elastic loops and spreading the [triangular flaps](https://www.trendhunter.com/trends/tale-of-wonders). It even stores flat so you can keep it in tact and reuse it for another gorgeous gift. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 48% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Why This Trend Is Growing - **Surprise Packaging:** Opportunity for innovative packaging designs that enhance the element of surprise and anticipation for gift recipients. - **Multi-purpose Packaging:** Potential for packaging solutions that can accommodate multiple types of products, providing versatility and convenience for both brands and consumers. - **Reusable Packaging:** Demand for sustainable packaging options that can be easily disassembled, stored flat, and reused for future gifting occasions. ### Industries Being Reshaped - **Jewelry:** Disruption in the jewelry industry through the use of unique, secretive packaging that adds an extra layer of excitement to the gifting experience. - **Gifts and Accessories:** Opportunities for businesses in the gifts and accessories industry to differentiate themselves by offering innovative and surprising packaging options for their products. - **Packaging Design:** Innovation in the packaging design industry to create solutions that are both functional and visually pleasing, while enhancing the element of surprise and reusability. ## Related on Trend Hunter - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [Ultra-Slim Delivery Boxes](https://www.trendhunter.com/trends/flap-it.md) - [Quirky Trinket Boxes](https://www.trendhunter.com/trends/mystic-box.md) - [Luxury AR Packaging Solutions](https://www.trendhunter.com/trends/mytheresa-ar.md) - [Confetti-Filled Wrapping Papers](https://www.trendhunter.com/trends/confetti-wrapping-paper.md) - [Proposal Ring Box Puzzles](https://www.trendhunter.com/trends/ring-box-set.md) - [Hair Clip Blind Boxes](https://www.trendhunter.com/trends/emi-jay-blind-box.md) - [Harmony-Motif-Inspired Jewelry Boxes](https://www.trendhunter.com/trends/yin-yang-jewelry.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md)