# High-End Thrift Shops This Second-Hand Retailer is Launching a Series of Designer Boutiques By Katherine Pendrill | Published 2015-08-25 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/secondhand-retailer References: [bustle](http://www.bustle.com/articles/105724-goodwill-launches-high-end-boutiques-3-reasons-why-this-is-actually-a-smart-business-move) & [goodwillwa.org](http://www.goodwillwa.org/shop/blue/) Although Goodwill is primarily known as a second-hand retailer, the popular consignment chain is now shifting its focus to designers duds and luxury items. While the latest business venture may seem surprising, the high-end vintage shops are intended to help the company reach a new range of consumers. Thus far, Goodwill has launched sixty [high-end designer boutiques](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform). These outlets are primarily located in affluent neighborhoods and carry a selection of goods that appeal to high-end clientele. Unlike traditional Goodwill stores, these locations carry designers pieces and luxury accessories. The idea behind the new stores is to cater to a portion of the population that appreciates quality goods, but would not normally frequent Goodwill locations. The second-hand retailer is hoping to appeal to a new range of consumers who are interested in [high-quality vintage clothing](https://www.trendhunter.com/trends/wyse-london-preloved). ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 85% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **High-end Thrift Shops:** The trend of high-end thrift shops is gaining traction as second-hand retailers shift their focus to designer duds and luxury items, attracting a new range of consumers. - **Designer Boutique Launch:** Launching designer boutiques within second-hand retail chains presents a disruptive innovation opportunity to cater to high-end clientele seeking quality goods. - **Luxury Second-hand Market:** The luxury second-hand market is a growing trend with the launch of high-end vintage shops aimed at attracting consumers interested in high-quality vintage clothing. ### Where This Applies - **Second-hand Retail:** The second-hand retail industry can capitalize on the trend of high-end thrift shops by expanding their offerings to include designer pieces and luxury accessories. - **Fashion Retail:** The fashion retail industry can disrupt the market by integrating high-end designer boutiques within traditional stores to attract affluent customers seeking quality clothing. - **Luxury Resale:** The luxury resale industry can explore opportunities by tapping into the growing demand for high-quality vintage clothing through the launch of high-end vintage shops. ## Related on Trend Hunter - [Online Luxury Resale Platform](https://www.trendhunter.com/trends/luxury-consignment-platform.md) - [Luxury Recommerce Platforms](https://www.trendhunter.com/trends/hewi.md) - [Luxury Consignment Services](https://www.trendhunter.com/trends/consignment-service.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Pioneering Secondhand Search Engines](https://www.trendhunter.com/trends/secondhand-search-engine.md) - [eCommerce Consignment Services](https://www.trendhunter.com/trends/ebay-consignment.md) - [Mindful Preloved Fashion Platforms](https://www.trendhunter.com/trends/wyse-london-preloved.md) - [Ethical Luxury Shopping Platforms](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform.md) - [Seamless Second-Hand Retail Expansions](https://www.trendhunter.com/trends/consignment-retailers.md)