# Pre-Loved Wedding Hubs eBay is Meeting the Growing Demand for Secondhand Bridalwear By Laura McQuarrie | Published 2023-05-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/secondhand-bridalwear References: [fashionunited.uk](https://fashionunited.uk/news/business/ebay-launches-pre-loved-wedding-hub-catering-to-demand/2023052569740) & [ebay](https://www.ebay.ca/) The demand for secondhand bridalwear is increasing due to cost-savings, a desire for sustainable fashion choices and the availability of online platforms and consignment stores catering to pre-owned wedding dresses—like [eBay](https://www.trendhunter.com/trends/endless-runway), which newly launched a pre-loved wedding hub. On the platform, brides-to-be will find pieces from a wide variety of designers and retailers like [Vera Wang](https://www.trendhunter.com/trends/davids-bridal-3) and Vivienne Westwood. The platform is a place for shoppers to find secondhand bridalwear, as well as bridesmaid dresses, vintage suits and accessories that match their personality, environmental values and budget. This new pre-loved wedding hub by eBay was created in response to research that shows 74% of people in the UK were considering their “something old” as being a pre-loved wedding outfit, and searches for "pre-loved wedding dress" have recently surged by 50%. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 41% | Activity: 64% | Freshness: 15% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Secondhand Bridalwear:** The trend of brides opting for pre-loved wedding dresses is on the rise, presenting opportunities for consignment stores and online platforms to offer more options and expand into new markets. - **Sustainable Fashion:** The growing demand for environmentally-friendly fashion choices among brides presents an opportunity for designers and brands to explore sustainable materials and production processes. - **Online Wedding Marketplaces:** The emergence of online marketplaces catering to the pre-loved wedding industry presents an opportunity for e-commerce platforms to offer unique niche products and expand their customer base. ### Where This Applies - **Consignment Stores:** Consignment stores specializing in pre-loved bridalwear can take advantage of the growing demand for sustainable fashion and online marketplaces by expanding their products and reach. - **Fashion Designers:** Fashion designers can explore new materials and processes to cater to the growing demand for eco-friendly bridalwear, offering unique products that appeal to environmentally conscious consumers. - **E-commerce Platforms:** E-commerce platforms can leverage the growing popularity of the pre-loved wedding industry by expanding their product offerings and enhancing user experiences, attracting a new demographic of customers. ## Related on Trend Hunter - [Comprehensive Bridal Resale Programs](https://www.trendhunter.com/trends/bridal-resale-program.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md) - [Online Luxury Resale Platform](https://www.trendhunter.com/trends/luxury-consignment-platform.md) - [Mindful Preloved Fashion Platforms](https://www.trendhunter.com/trends/wyse-london-preloved.md) - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md) - [Luxury Recommerce Platforms](https://www.trendhunter.com/trends/hewi.md) - [Wedding Guest Outfit Rentals](https://www.trendhunter.com/trends/by-rotation-and-airbnb.md) - [Bridal-Focused Retail Concepts](https://www.trendhunter.com/trends/bridal-shopping.md) - [Pre-Loved Plaything Marketplaces](https://www.trendhunter.com/trends/lovevery-preloved.md)