# Photo-Heavy Concert Merch Beyonce's Second on the Run Tour Now Has a Line of Merch By Ell Smith | Published 2018-03-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/second-on-the-run-tour References: [hypebae](https://hypebae.com/2018/3/beyonce-nefertiti-spring-2018-merch) & [shop.beyonce](https://shop.beyonce.com) Prior to the kick off of her second On the Run tour, Beyonce has dropped a [new line of march](https://www.trendhunter.com/trends/bravado-x-dmx) that features visually striking imagery inspired by the Egyptian goddess Nefertiti. The photo-heavy line is comprised of tees, long-sleeved shirts, jackets, accessories and more, offering every fan of Bey something simple to express their fandom. Standouts from the line include a vibrant orange shirt that's been printed with a collage of the songstress. Additional items include [cropped shirts, plain white tees](https://www.trendhunter.com/trends/bermensch) and more, all of which feature glamorous photographs of the star. Both artistic and fashionable, this line demonstrates the potential relationship between [streetwear and fine art](https://www.trendhunter.com/trends/uniqlo-and-kenshi-yonezu). The collection can be purchased on Beyonce's website. Image Credit: Beyonce ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 51% | Activity: 3% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Photo-heavy Merchandise:** The merging of streetwear and fine art exemplified in photo-heavy concert merchandise presents an opportunity for artists and designers to collaborate and create wearable art. - **Fan Expression:** The use of visually striking imagery on concert merchandise presents an opportunity for fans to express their devotion to their favorite artists in unique and fashion-forward ways. - **Online Retail:** The availability of Beyonce's new line of merchandise exclusively through her website illustrates the growing trend of artists and brands bypassing traditional retailers and selling directly to consumers through e-commerce platforms. ### Who This Affects Most - **Fashion:** The photo-heavy merchandise trend offers fashion designers and companies an opportunity to push the boundaries of wearable art and create unique and eye-catching products for fans. - **Music:** The use of visually striking imagery on concert merchandise presents an opportunity for music artists and industry professionals to expand their branding and connect with audiences through creative merchandise offerings. - **E-commerce:** The online exclusive release of Beyonce's new line of concert merchandise highlights the potential for using e-commerce platforms to create direct-to-consumer sales channels, cutting out the middle-man. ## Related on Trend Hunter - [Music-Themed Apparel Lines](https://www.trendhunter.com/trends/blackpink-and-fragment.md) - [Iconic Band Apparel Series](https://www.trendhunter.com/trends/freaks-store-2.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Kpop Streetwear Sporty Merch](https://www.trendhunter.com/trends/blackpink-x-paris-saintgermain.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Cult Film-Inspired High Fashion](https://www.trendhunter.com/trends/the-lion-king-collection.md) - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [Singer-Centric Graphic Apparel Capsules](https://www.trendhunter.com/trends/billie-eilish-capsule.md) - [Global Popstar-Artist Merchandise](https://www.trendhunter.com/trends/bermensch.md)