# Metropolitan Welcome Mats The SECOND LAB Rug Collection Draws On A 'New Vintage' Aesthetic By Trenton Millar | Published 2012-10-09 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/second-lab-rug References: [hypebeast](http://hypebeast.com/2012/10/second-lab-new-york-and-los-angeles-rug-collection) & [secondlab.us](http://secondlab.us/) The [SECOND LAB](https://www.trendhunter.com/trends/simetra) Rug collection focuses on the two most popular American cities, New York City and Los Angeles; two places that have a huge impact on culture both locally and worldwide. SECOND LAB uses a "new vintage" aesthetic that draws upon the concepts of second-hand and laboratory at once. This aesthetic, combined with its focus on American culture, has produced some simple and powerful [welcome rugs for the home](https://www.trendhunter.com/trends/newstalgia-collection). Keeping the vintage look of the rugs, but making them brand new gives consumers the best of both worlds. No more musty old smell or dust saturation in these rugs; the SECOND LAB Rug collection maintains a retro look with [high quality materials and craftsmanship](https://www.trendhunter.com/trends/massimo-copenhagens). The SECOND LAB Rug collection is created in Japan and is available through the SECOND LAB website. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 4% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Key Themes Behind This Trend - **New Vintage Aesthetic:** Expanding the new vintage aesthetic beyond rugs creates opportunities for innovative design in various industries. - **American Cultural Influence:** Leveraging American cultural influence in products and services offers disruptive innovation opportunities. - **Retro Look with Modern Materials:** Developing products that combine retro aesthetics with modern materials opens up new possibilities for disruptive innovation. ### Where This Applies - **Home Decor:** Incorporating the new vintage aesthetic into home decor products presents disruptive innovation opportunities. - **Fashion and Apparel:** Using American cultural influence in fashion and apparel can lead to disruptive innovation in the industry. - **Interior Design:** Exploring retro looks with modern materials in interior design offers disruptive innovation prospects for designers and architects. ## Related on Trend Hunter - [Vibrantly Abstract Rug Collections](https://www.trendhunter.com/trends/abstraction-collection.md) - [Luxurious Handwoven Rugs](https://www.trendhunter.com/trends/crate-barrel.md) - [Cross-Cultural Rug Collections](https://www.trendhunter.com/trends/nordic-knots-x-giancarlo-valle-rug-collection.md) - [Customized Film-Inspired Rugs](https://www.trendhunter.com/trends/rugriders.md) - [Lifestyle-Themed Patterned Rugs](https://www.trendhunter.com/trends/quotidiana.md) - [Artful Washable Rugs](https://www.trendhunter.com/trends/ruggable-x-keith-haring.md) - [Opulent Area Rug Collections](https://www.trendhunter.com/trends/winter-collection-1.md) - [Patterned Retro Flooring](https://www.trendhunter.com/trends/the-newstalgia.md) - [Abstract Geometric Rugs](https://www.trendhunter.com/trends/discorectangle.md)