# Garbage Giveaway Ads Dublin City Council's 'Second Hand Trash' Anti-Litter Ad Campaign By Katie Cordrey | Published 2010-08-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/second-hand-trash References: [adsoftheworld](http://adsoftheworld.com/taxonomy/brand/dublin_city_council) & [advertolog](http://www.advertolog.com/dublin-city-council/print-outdoor/second-hand-trash-2-13873755/) No one wants to step in chewed chewing gum, sit on a discarded cigarette or be attacked by breeze-blown fast food throwaways, and that's the point behind the Dublin City council's Second Hand Trash [anti-litter ad campaign](https://www.trendhunter.com/trends/pick-up-your-poop). The printed posters offer 'Free Second Hand' trash. The images are of used gum, smoked cigarettes and empty [fast food wrappers](https://www.trendhunter.com/trends/all-flavour-no-mess). Each one has a 'Free' message followed by, "Nobody wants your litter. Bin it." **Implications** - This is the kind of municipal marketing that serves as a reminder to the public that they often spend times in public places, and they should behave with a certain base level of decorum and respect for their fellow man/woman. I get a kick out of it because it's a newer, more subtle form of [public shaming](https://www.trendhunter.com/trends/dreamies-treats) into better behavior. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 50% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Anti-litter Campaigns:** Disruptive innovation opportunity: Develop creative anti-litter campaigns that use subtle public shaming to promote better behavior. - **Municipal Marketing:** Disruptive innovation opportunity: Create innovative marketing strategies for city councils to promote cleanliness and public decorum. - **Recycling Initiatives:** Disruptive innovation opportunity: Implement recycling initiatives that encourage responsible waste disposal and reduce littering. ### Where This Applies - **Advertising:** Disruptive innovation opportunity: Explore new advertising approaches that effectively communicate social responsibilities to the public. - **Waste Management:** Disruptive innovation opportunity: Integrate technology and behavioral strategies to transform waste management systems towards a cleaner, more sustainable future. - **Public Relations:** Disruptive innovation opportunity: Leverage creative PR techniques to highlight proactive measures taken by city councils to maintain cleanliness and promote environmentally responsible behaviors. ## Related on Trend Hunter - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Trash-Converting Snack Campaigns](https://www.trendhunter.com/trends/seanack.md) - [Meditative Trash Campaigns](https://www.trendhunter.com/trends/trash-time-out.md) - [Trash-Centric Musical Campaigns](https://www.trendhunter.com/trends/glad-x-sesame-street.md) - [Litter-Reducing Bitcoin Progams](https://www.trendhunter.com/trends/buttcoin.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Pollution-Removing Murals](https://www.trendhunter.com/trends/this-campaign-sucks.md) - [Rewarding Community Cleanup Applications](https://www.trendhunter.com/trends/litterlotto.md) - [Stress-Reducing Garbage Initiatives](https://www.trendhunter.com/trends/trash-time-out-campaign.md)