# Second Chance Campaigns eos' Second First Kiss Gives Consumers a Shot at a Do-Over By Laura McQuarrie | Published 2023-11-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/second-first-kiss References: [adweek](https://www.adweek.com/creativity/eos-provides-a-second-chance-for-that-awkward-first-kiss/)  In life, second chances are rare and most people are left with the bittersweet reality that they cannot turn back the clock and rewrite the moments that didn't swing in their favor—but not the people starring in [eos'](https://www.trendhunter.com/trends/scent-inspired-cakes) Second First Kiss campaign. For this campaign, the beauty brand searched for people who shared a first kiss and reunited them on camera to give them the chance to experience what would have been a special moment without excessive puckering, sweating or even nerves standing in the way. eos set the scene for couples to recreate their first kiss with more experience, a better environment and a swipe of [its lip balm](https://www.trendhunter.com/trends/flavor-lab-secret-menu-lip-balm). As part of the campaign, the brand is also calling for [TikTok](https://www.trendhunter.com/trends/vagentines-day) users to share their own first kiss stories. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 36% | Activity: 60% | Freshness: 19% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Second Chances in Experiences:** Brands are creating opportunities for individuals to recreate special moments with improved circumstances. - **Enhancing Memories with New Experiences:** Companies are providing individuals with the chance to relive and reimagine past experiences with updated elements. - **Emotional Connections Through Nostalgic Campaigns:** Brands are fostering emotional connections by giving people the opportunity to recreate and revisit sentimental moments. ### Where This Applies - **Beauty and Personal Care:** Beauty brands are using campaigns centered around nostalgia and second chances to engage consumers and promote their products. - **Video Sharing Platforms:** Video sharing platforms like TikTok are being utilized as a medium for individuals to share and connect over their first kiss stories. - **Experiential Marketing:** Companies are utilizing experiential marketing strategies to create unique and memorable experiences for consumers. ## Related on Trend Hunter - [Foggy Self-Care Billboards](https://www.trendhunter.com/trends/windows-of-selfcare.md) - [Scent-Inspired Cakes](https://www.trendhunter.com/trends/scent-inspired-cakes.md) - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md) - [Empowering Self Care Holidays](https://www.trendhunter.com/trends/vagentines-day.md) - [Transformative Skincare Campaigns](https://www.trendhunter.com/trends/preppair.md) - [Rom-Com Dating App Campaigns](https://www.trendhunter.com/trends/tinder-it-starts-with-a-swipe.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md) - [Beauty Hack-Inspired Campaigns](https://www.trendhunter.com/trends/vaseline-world.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md)