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# Futuristic Second Earth Concepts
Earth 2 is a Metaverse Between Virtual and Physical Reality

By Kalin Ned | Published 2021-04-11 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/second-earth
References: [earth2.io](https://earth2.io/)

Second Earth is an interesting concept that has been entertained by many philosophical arguments and countless sci-fi explorations, both in film and literature. IoT has developed to such an extent that it seems as if the digital environment itself is a second Earth. This avenue is explored further through concepts such as Earth 2—"a [metaverse, between virtual and physical reality](https://www.trendhunter.com/trends/mixedreality-theme-park) in which [real-world geolocations on a sectioned map](https://www.trendhunter.com/trends/earthguessr) correspond to user-generated [digital virtual environments](https://www.trendhunter.com/trends/google-project-genie)" that is built on top of MapBox technology. The project aims to facilitate a 1:1 scale version of our planet and is currently in Phase 1 of its development. In Earth 2 you can own, buy, sell, and (in the near future) customize land. The first stage of building a second Earth entails determining ownership of digital assets and property.

Image Credit: Earth 2

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 36% | Activity: 82% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures)

## Key Themes

### Why This Trend Is Growing

- **Virtual-physical Hybridity:** The concept of Earth 2 highlights the trend of exploring a metaverse between virtual and physical reality, creating opportunities for hybrid experiences.
- **Digital Property Rights:** The ownership and trade of digital assets and property on Earth 2 reflects the trend of increased focus on digital property rights and the potential for disruptive innovation in this space.
- **Iot-enabled Virtual Environments:** The development of Earth 2 further showcases the trend of IoT-enabled virtual environments and the potential for new and innovative applications in this field.

### Industries Being Reshaped

- **Real Estate:** The emergence of digital property markets on Earth 2 creates potential disruptive innovation opportunities in real estate industries that explore virtual property sales and ownership.
- **Digital Asset Management:** Earth 2's focus on digital property rights highlights potential disruptive innovation opportunities in digital asset management for businesses and individuals.
- **Location-based Technologies:** The use of MapBox technology to build Earth 2 highlights the potential for disruptive innovation in location-based technologies that enable new types of virtual and physical hybrid experiences.

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