# Laboratory Coffee Shops Second Cup Debuts 'Cafe of the Future' in Toronto By Meghan Young | Published 2014-12-05 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/second-cup References: [onada](http://o.canada.com/business/second-cup-unveils-shiny-new-cafe-of-the-future-in-downtown-toronto-556374) & [secondcup](http://www.secondcup.com) As the [Canadian coffee culture](https://www.trendhunter.com/trends/simply-coffee-caf) continues to grow, it is becoming more important to stay on the cutting edge in order to remain one step ahead of the competition; Second Cup has managed make more than one step with its newest coffee shop, which was recently unveiled in Toronto, Canada. The 40-year-old company hopes to be around for another 40 years by taking on the 'cafe of the future,' as it has dubbed its latest location. With a laboratory look and the addition of a slow bar, Second Cup introduces a [sleeker and cleaner brand](https://www.trendhunter.com/trends/modernized-coffees) that will “blend art and science for the ultimate cup of coffee," says president and CEO Alix Box. Inspired by the influx of [independent coffee shops](https://www.trendhunter.com/trends/independent-coffee-shop), Second Cup proves that reinvention is a key move for continued success. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 60% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Cutting-edge Coffee Culture:** Opportunity to embrace innovative practices and offerings to stay ahead in the competitive coffee market. - **Lab-inspired Design:** Disruptive potential in creating futuristic and immersive coffee shop experiences. - **Blending Art and Science:** Exploring the intersection of creativity and technology to elevate the coffee drinking experience. ### Where This Applies - **Coffee and Beverage Retail:** Adopting new concepts and technologies to evolve and attract customers. - **Interior Design and Decor:** Creating unique and futuristic spaces for coffee shops and other retail establishments. - **Hospitality and Food Service:** Incorporating innovative coffee brewing methods and concepts to enhance customer experiences in restaurants and hotels. ## Related on Trend Hunter - [Restored Cafe Culture Retailers](https://www.trendhunter.com/trends/starbucks-coffee-house.md) - [Nature-Inspired Coffee Boutiques](https://www.trendhunter.com/trends/coffee-boutique.md) - [Spaciously Modern City Cafes](https://www.trendhunter.com/trends/brandor-coffee.md) - [Mississauga Coffee Chain Debuts](https://www.trendhunter.com/trends/arabica.md) - [Robotic Coffee Waiters](https://www.trendhunter.com/trends/second-cup-coffee-company.md) - [Seasonal Beverage Lineup Releases](https://www.trendhunter.com/trends/second-cups-new-menu.md) - [Abandoned Coffee Shop Strategies](https://www.trendhunter.com/trends/abandoned-coffee-shop.md) - [Green China-Based Coffee Chains](https://www.trendhunter.com/trends/shenzhen.md) - [Festive Beverage Menus](https://www.trendhunter.com/trends/second-cups-new-holiday-menu.md)