# Hipster-Faced Brew Branding The Sechzisch Vierzisch is Fresh Take on a German Drink Classic By Jana Pijak | Published 2014-08-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sechzisch-vierzisch References: [ambalaj.se](http://ambalaj.se/2014/07/01/sechzisch-vierzisch/) & [ambalaj.se](http://ambalaj.se) ”Sechzisch Vierzisch takes the classic ‘Persching’ drink from Germany’s Rheinhessen region and turns it into a hip and lovingly crafted mixed wine beverage." The liquor features [illustrated branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz) that boasts male and female characters. They are reminiscent of today's urban hipster youth and illustrate the generation's appreciation for artisan branding. Sechzisch Vierzisch is a blend of 60% [rosé wine](https://www.trendhunter.com/trends/tuttavia) and 40% orange soda. The mixture produces a peach-hued drink that is the inspiration behind its ”Persching” name. This drink is served in a [beer bottle](https://www.trendhunter.com/trends/core-legends), making it extra covetable for a younger brew enthusiast. The brew's history is based on the legend of Henry, a winemaker and his clumsy wife Lotte who accidentally spills his wine, creating the concoction that is now Sechzisch Vierzisch. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 71% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Artisanal Alcohol:** Sechzisch Vierzisch showcases the potential for mixing different alcohol varieties to create distinctive artisanal drinks. - **Hipster Branding:** The illustrated branding of Sechzisch Vierzisch appeals to the urban hipster youth with an appreciation for unique and creative branding. - **New Wine Beverages:** Sechzisch Vierzisch has taken an old German classic and transformed it into a mixed wine beverage, indicating that there's room for experimentation and innovation in the wine industry. ### Where This Applies - **Alcoholic Beverages:** Sechzisch Vierzisch represents an opportunity for alcoholic beverage companies to create new, unique offerings by blending different types of alcohol together. - **Design and Branding:** The creative branding of Sechzisch Vierzisch highlights the importance of engaging and appealing branding for products to attract urban hipster youth. - **Wine Industry:** Sechzisch Vierzisch shows potential for new wine beverages that could cater to younger consumers, offering more unusual mixed options that diverge from traditional wine products. ## Related on Trend Hunter - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Fruit-Forward Alcoholic Beverages](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Aristically Adorned Canned Cocktails](https://www.trendhunter.com/trends/artistic-canned-cocktail.md) - [Ready-to-Sip Sparkling Aperitifs](https://www.trendhunter.com/trends/the-spritz-by-sazerac.md) - [Fruit-Forward Sparkling Aperitifs](https://www.trendhunter.com/trends/rose-city-fizz.md) - [Personalized Non-Alcoholic Beverages](https://www.trendhunter.com/trends/le-fizz-by-ghia.md)