# Seaside Vodka Branding The Look and Taste of Seaworthy Vodka Captures the Flavors of the Sea By Mary Van Puymbroeck | Published 2017-05-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/seaworthy-vodka References: [lovelypackage](http://lovelypackage.com/seaworthy-vodka/) Made using Australian botanicals Saltbush, Dorrogo Pepperleaf, Lemon Myrtle and Corriander Seed, Seaworthy Vodka was crafted to highlight the [flavors of the sea](https://www.trendhunter.com/trends/anchovy-vermouth). In conjunction with themed packaging that doesn't feel too contrived, Seaworthy makes for a product with a very direct source of inspiration; to be the [perfect vodka for a Bloody Mary](https://www.trendhunter.com/trends/absolut-x-tabasco). The graphics on the [Seaworthy Vodka packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle) mimic the scars and erosions that would happen naturally if left in the ocean, but in bold contrasting colors. To further the theme, the bottle comes packaged in a worn wooden box, which sits inside a cotton net bag. Seaworthy Vodka offers the drinker a truly immersive product experience. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 72% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Botanical-infused Spirits:** Opportunity for creating unique spirits by infusing them with botanical ingredients for enhanced flavors and experiences. - **Themed Packaging:** Potential for creating packaging designs that reflect a specific theme or inspiration to enhance the product experience. - **Immersive Product Experiences:** Opportunity to create products that provide customers with a fully immersive and engaging experience beyond just consumption. ### Sectors Adopting This - **Craft Distilleries:** Craft distilleries can capitalize on the trend of botanical-infused spirits by experimenting with unique flavors and ingredients. - **Packaging Design:** The themed packaging trend opens up opportunities for packaging design firms to create visually appealing and conceptually aligned designs. - **Hospitality and Events:** The demand for immersive product experiences presents opportunities for businesses in the hospitality and events industry to curate unique events and experiences centered around brands like Seaworthy Vodka. ## Related on Trend Hunter - [Briny Oyster Vodkas](https://www.trendhunter.com/trends/oyster-vodka.md) - [Aesthetically Pleasing Botanical Gins](https://www.trendhunter.com/trends/oola-distillery.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [High-Quality Vodkas](https://www.trendhunter.com/trends/highquality-vodka.md) - [Paper Vodka Bottles](https://www.trendhunter.com/trends/mother-of-pearl-vodka.md) - [Modernized Loganberry Vodka Packaging](https://www.trendhunter.com/trends/loganberry-vodka.md) - [Ready-to-Pour Tinned Spirits](https://www.trendhunter.com/trends/departed-spirits.md) - [Custom Wave-Like Vodka Bottles](https://www.trendhunter.com/trends/ardagh.md) - [Gourmet Tinned Seafood Collections](https://www.trendhunter.com/trends/siesta-co.md)