# Purifying Sheet Masks This Seaweed Face Mask Detoxifies Skin from Air-Borne Bacteria By Jana Pijak | Published 2015-09-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/seaweed-face-mask References: [urbanoutfitters](http://www.urbanoutfitters.com/ca/en/catalog/productdetail.jsp?id=32482259&category=W_BEAUTY_SKIN&color=031) Tonymoly's 'I'm Real' seaweed face mark is designed to purify and moisturize skin. The $5 product is not only made with organic ingredients but is also ideal for those looking to cleanse their skin while on the go. The mask is designed to even out one's complexion and will appeal to urban dwellers who are likely to be exposed to [air-borne pollutants](https://www.trendhunter.com/trends/anti-pollution-jelly-toner) and bacteria. Whether used in the summer, when excess oil clogs the pores or as a moisturizing solution during harsh winter months, this [seaweed face mask](https://www.trendhunter.com/trends/omaly) is a natural and affordable product for all ages. Tonymoly's purifying mask is available at [Urban Outfitters](https://www.trendhunter.com/trends/urban-kind) and is just one of the Asian beauty manufacturer's covetable products. Borrowing from foreign beauty routines, North American retailers are embracing exotic skincare practices that are native to other cultures across the globe. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 10% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Asian Beauty Routines:** Embracing exotic skincare practices from other cultures offers opportunities for introducing new and unique products. - **Air Pollution Defense:** Creating products specifically designed to combat air-borne pollutants and bacteria can disrupt the skincare industry. - **Convenience-focused Skincare:** Developing products that cater to busy individuals who need on-the-go solutions can provide disruptive innovation opportunities. ### Industries Being Reshaped - **Skincare:** The skincare industry can explore new ingredients and approaches inspired by Asian beauty routines. - **Beauty Retail:** Retailers can expand their product offerings by incorporating exotic skincare practices and attract customers interested in diverse beauty experiences. - **Health and Wellness:** The health and wellness industry can capitalize on the demand for products that detoxify and protect the skin from air pollution. ## Related on Trend Hunter - [Hydrating Gel-Based Masks](https://www.trendhunter.com/trends/instantlift-express-revitalizing-mask.md) - [Autumn-Inspired Sheet Masks](https://www.trendhunter.com/trends/seasonal-facial-treatment.md) - [Mushroom-Infused Skincare Masks](https://www.trendhunter.com/trends/milky-mushroom-ultra-hydration-mask.md) - [Bean-Infused Wash-Off Masks](https://www.trendhunter.com/trends/mung-bean-wash-off-mask.md) - [Fresh Face Masks](https://www.trendhunter.com/trends/fresh-face-masks.md) - [Powerfully Formulated Sheet Masks](https://www.trendhunter.com/trends/transformative-sheet-masks.md) - [Sheet-Style Skincare Serums](https://www.trendhunter.com/trends/sulwhasoo-1.md) - [Targeted Multi-Masking Sets](https://www.trendhunter.com/trends/hot-as-sheet.md) - [Dessert-Inspired Facial Masks](https://www.trendhunter.com/trends/sundae-scoop-wash-off-face-mask-set.md)