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# Sustainable Caviar Alternatives
This Company is Now Selling Vegetarian-Friendly Seaweed Caviar

By Katherine Pendrill | Published 2015-12-02 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/seaweed-caviar
References: [foodbev](http://www.foodbev.com/news/good-deli-company-unveils-seaweed-based-caviar-alternative/) & [cavi-art](http://www.cavi-art.com/Default.aspx?ID=41)

'[Good Deli Company](https://www.trendhunter.com/trends/plantbased-salmon-burgers)' is now selling vegetarian-friendly seaweed caviar. Although caviar is often regarded as a luxury food item, procuring the dish requires depleting already unstable fish stocks. This company is producing a [vegetarian caviar alternative](https://www.trendhunter.com/trends/plantbased-fish-product) that is not only eco-friendly, but also healthier for consumers.

'Cavi.Art' is seaweed caviar produced by Good Deli Company. The cost-effective caviar alternative is made from seaweed that has been harvested from the coasts of Scotland and Brittany. The harvesting is done in an eco-friendly manner and only 5 percent of the seaweed growth is actually reaped. In addition to providing a sustainable alternative to caviar, Cavi.Art is also healthier for consumers. Unlike conventional caviar, the vegetarian alternative contains no fat or cholesterol. Cavi.Art also has a far lower salt content than caviar.

With the holiday season in full swing, Cavi.Art is the perfect option for putting together a vegetarian-friendly appetizer.

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 11% | Activity: 14% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Sustainable Caviar Alternatives:** The trend towards eco-friendly and healthier caviar alternatives will continue to grow, providing opportunities for companies to create innovative and affordable products.
- **Vegetarian-friendly Luxury Foods:** There is a growing demand for vegetarian-friendly luxury foods and companies can capitalize on this trend by creating innovative and high-quality plant-based alternatives.
- **Scaling Eco-friendly Food Production:** Scaling up eco-friendly food production methods, such as seaweed harvesting, can provide new opportunities for sustainable and cost-effective food production.

### Industries Being Reshaped

- **Food and Beverage Industry:** Food and beverage companies can benefit from the trend towards eco-friendly and healthier caviar alternatives by developing innovative and sustainable plant-based products.
- **Luxury Goods Industry:** The luxury goods industry has an opportunity to expand their customer base by creating well-crafted vegetarian-friendly luxury food products, such as eco-friendly caviar alternatives.
- **Sustainable Agriculture Industry:** Sustainable agriculture companies can take advantage of the trend towards eco-friendly food production by developing scalable and sustainable methods for harvesting plant-based food alternatives like seaweed.

## Related on Trend Hunter

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