# Seaweed-Based Whiskey Bitters Jameson's Seaweed Bitters are Blended with Classic Herbs By Justin Lam | Published 2018-04-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/seaweed-bitters References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2018/03/jameson-launches-new-seaweed-flavoured-whiskey-bitters/) & [shop.jamesonwhiskey](https://shop.jamesonwhiskey.com/products/jameson-wild-seaweed-bitters) Bitters are essential cocktail enhancers and while they are traditionally flavored with herbs and spices, Jameson has devised a new concoction of seaweed bitters. The 46% ABV cocktail ingredient is the latest release from the iconic distillery and is described as “a highly concentrated infusion of [Jameson Irish](https://www.trendhunter.com/trends/remixed-caribbean-beats) whiskey, a variety of herbs... and wild dillisk seaweed.” The other herbs used in the flavor enhancer include cinchona, wormwood, ginseng and gentian. The seaweed bitters prominently feature the use of wild dillisk seaweed, which is currently harvested by hand in Long Rock, County Sligo. The seaweed is then dried naturally on the shores of the Wild Atlantic Way before being brought to Jameson's Midleton Distillery for final production. The concept may seem strange but the seaweed bitters apparently have earthy aromatics that are said to complement the brand's whiskey quite well. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 12% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Seaweed-flavored Cocktails:** There is a growing trend of incorporating seaweed into cocktails as a unique and flavorful ingredient. - **Herbal Bitters Innovation:** Herbal bitters infused with uncommon herbs and spices are gaining popularity among adventurous cocktail enthusiasts. - **Hand-harvested Ingredients:** Consumers are increasingly interested in products made from sustainably and locally sourced ingredients. ### Industries Being Reshaped - **Alcoholic Beverages:** Distilleries and breweries are experimenting with new ingredients and flavor combinations to attract adventurous drinkers. - **Natural Health Products:** Herbal bitters and other natural health products are gaining popularity as alternative remedies and preventative health measures. - **Sustainable Agriculture:** The demand for hand-harvested and locally sourced ingredients is driving innovation in the agriculture industry towards more sustainable and ethical practices. ## Related on Trend Hunter - [Zero-ABV Cocktail Bitters](https://www.trendhunter.com/trends/seasn.md) - [Caribbean-Inspired Aged Irish Whiskey](https://www.trendhunter.com/trends/remixed-caribbean-beats.md) - [Citrusy Ginger Whiskey Cocktails](https://www.trendhunter.com/trends/jameson-ginger-lime.md) - [Seaweed-Infused Kombuchas](https://www.trendhunter.com/trends/seaweed-fermented-beverage.md) - [Botanical-Infused Whiskeys](https://www.trendhunter.com/trends/anora-group.md) - [Flavorful Zero-Alcohol Bitters](https://www.trendhunter.com/trends/zero-alcohol-bitters.md) - [Noxious Plant-Infused Spirits](https://www.trendhunter.com/trends/james-bay-distillers.md) - [Sensorial Whiskey Expressions](https://www.trendhunter.com/trends/egans-senses.md) - [Spicy Whiskey Liqueurs](https://www.trendhunter.com/trends/the-dubliner-irish-whiskey.md)