# Minimalist Brewing Design Seattle's Best Coffee Design Cleans Up Their Look By Summer Luu | Published 2010-12-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/seattles-best-coffee References: [doobybrain](http://www.doobybrain.com/2010/12/19/seattles-best-coffee-packaging/) & [lovelypackage](http://lovelypackage.com/seattles-best-coffee/) A [new logo and coffee packaging design](https://www.trendhunter.com/trends/retail-coffee-packaging) by ad agency, Creature, creates a clean look and new feel to Seattle's Best Coffee. Replacing the old with the new, the approach to the new design is a [minimalistic look](https://www.trendhunter.com/trends/byd-espresso-machine) with an elegant logo and bright, vibrant colors. The bold new packaging concept allows consumers to conveniently find and choose from a selection of this coffee house's blends in easy-to-read numerical levels. The [Seattle's Best Coffee design](https://www.trendhunter.com/trends/seattles-best-coffee-1) is a refining look to any cup of joe. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 29% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Minimalist Packaging Design:** The trend towards minimalist packaging design presents an opportunity for brands to stand out with bold, elegant logos and bright, vibrant colors. - **Numerical Level Coffee Naming:** Using numerical levels to name different coffee blends presents an opportunity for brands to create a recognizable and memorable system for customers. - **Clean Design in Food Industry:** The trend towards clean and minimalistic designs in food packaging and branding presents an opportunity for food industry brands to differentiate themselves and appeal to health-conscious consumers. ### Industries Being Reshaped - **Coffee Industry:** The coffee industry can benefit from adopting minimalist packaging designs and numerical level naming systems to better attract and retain customers. - **Food Industry:** The food industry as a whole can benefit from incorporating clean and minimalistic designs in packaging and branding to stand out in a crowded market. - **Branding and Advertising Industry:** The branding and advertising industry can help businesses by creating minimalistic packaging design concepts and numerical level naming systems to differentiate their products from competitors. ## Related on Trend Hunter - [Coffee Product Expansions](https://www.trendhunter.com/trends/Seattles-best-coffee1.md) - [Modernized Coffee Product Branding](https://www.trendhunter.com/trends/nescaf-branding.md) - [Modernized Coffee Rebrands](https://www.trendhunter.com/trends/modernized-coffees.md) - [Spaciously Modern City Cafes](https://www.trendhunter.com/trends/brandor-coffee.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Recyclable Coffee Packagings](https://www.trendhunter.com/trends/tanuii-coffee.md) - [Cold Brew Coffee Rebrands](https://www.trendhunter.com/trends/here-and-now.md)