# Strapped Flatpack Furniture Seats and Stripes by BRAM/STIJN is Vibrantly Raw and Easy to Assemble By Meghan Young | Published 2013-04-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/seats-and-stripes References: [design-milk](http://design-milk.com/seats-and-stripes-flat-pack-furniture-from-bramstijn/) & [cargocollective](http://cargocollective.com/bramandstijn) The name of the Seats and Stripes might be a nod to patriotism, but the furniture pieces in the collection are incredibly neutral. A [flatpack design](https://www.trendhunter.com/trends/arba), they have a raw and rustic aesthetic that is pulled together by the use of vibrant sets of straps that happen to look a lot like seat belts. It is these straps that hold the Seats and Stripes pieces together. Designed by Bram Burger and Stijn van der Vleuten, the duo behind bram/stijn, the Seats and Stripes collection is easy to assemble. Made up of [stools, benches and cabinets](https://www.trendhunter.com/trends/walle-stool), they can easily be personalized by way of a coat of paint or even some wood stain. The collection gives [Ikea](https://www.trendhunter.com/trends/ikea-collection-2) a run for their money. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 86% | Activity: 90% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Flatpack Furniture:** Disruptive Innovation Opportunity: Develop new flatpack furniture designs that incorporate unique and customizable features. - **Raw Aesthetic:** Disruptive Innovation Opportunity: Create furniture pieces with a raw and rustic aesthetic that appeal to consumers seeking a more natural and organic design. - **Vibrant Straps:** Disruptive Innovation Opportunity: Explore the use of vibrant straps as a decorative and functional element in furniture design, offering a unique visual appeal. ### Where This Applies - **Furniture Manufacturing:** Disruptive Innovation Opportunity: Introduce efficient manufacturing processes that streamline the production of flatpack furniture while maintaining high quality. - **Interior Design:** Disruptive Innovation Opportunity: Develop new design concepts and approaches that embrace the raw aesthetic trend, catering to consumers seeking more organic and unconventional furniture styles. - **Home Decor Retail:** Disruptive Innovation Opportunity: Curate a collection of furniture pieces that feature vibrant straps, targeting customers looking for unique and eye-catching home decor options. ## Related on Trend Hunter - [Flat-Packed Wooden Stool](https://www.trendhunter.com/trends/flat-stool-concept.md) - [Stackable Flat-Pack Furniture](https://www.trendhunter.com/trends/bug-collection-1.md) - [DIY Flatpack Stools](https://www.trendhunter.com/trends/that-stool.md) - [Flatpack Single-Piece Furniture](https://www.trendhunter.com/trends/leaning-chair-set.md) - [Stackable Screw-Free Chair Designs](https://www.trendhunter.com/trends/the-stack-chair.md) - [Beautified Plywood Furniture](https://www.trendhunter.com/trends/plybord.md) - [Artful Plywood Furniture](https://www.trendhunter.com/trends/bla-station.md) - [Brutalist Concrete Furniture](https://www.trendhunter.com/trends/brute-furniture-concept.md) - [Minimal Wooden Webbed Stools](https://www.trendhunter.com/trends/knot-stool.md)