# Race-Inspired Airline Seating Concepts Emirates' First Class Has Seats Inspired by Mercedes-Benz By Kalin Ned | Published 2019-04-04 | World Source: Trend Hunter, https://www.trendhunter.com/trends/seating-concept References: [luxurylaunches](http://luxurylaunches.com/travel/formula-one-inspired-innovative-airline-seat-concept-promises-to-increase-passenger-comfort.php) & [forbes](https://www.forbes.com/sites/gradsoflife/2019/03/19/the-1-mentality-how-it-can-close-the-gender-and-race-gap/#46857b453474) Emirates and [Mercedes-Benz](https://www.trendhunter.com/trends/mercedesbenz-concept-vehicle) enter a collaboration together to amplify the comfort and luxury of the airline's first class through an innovative seating concept that is informed by [Formula One](https://www.trendhunter.com/trends/mercedes-amg-petronas) technology. The partnership utilized materials by Wiliams Advanced Engineering and JPA Design — the two entities that brought the ultra-advanced lightweight fabrics from the world of race car driving to commercial airlines. These technologies have been named 223 and Racetrack. The silhouette of the seating concept takes inspiration from Mercedes-Benz's S-Class flagship sedan. The design is focused on "maximizing the use of space on board" but it works toward diminishing the impact this might have on passenger comfort. The seat is supported by a carbon fiber composite molding structure and the overall piece is "super light, strong, yet affordable." The seating concept is expected to hit the market no sooner than 18 months from now. Photo Credits: [William Advanced Engineering](https://www.trendhunter.com/trends/the-ayrshire-house) ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 82% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Luxury Seating Concepts:** The collaboration between Emirates and Mercedes-Benz showcases a trend towards incorporating high-end materials and designs into airline seating, providing a luxurious travel experience. - **Formula One Technology:** The use of Formula One technology in the design of airline seating represents a trend of incorporating cutting-edge materials and techniques from other industries to enhance comfort and efficiency. - **Maximizing Space and Comfort:** The focus on maximizing space without compromising passenger comfort exemplifies a trend towards innovative seating designs that prioritize both functionality and luxury. ### Where This Applies - **Aviation:** The collaboration between Emirates and Mercedes-Benz highlights the potential for disruptive innovation in the aviation industry by incorporating race-inspired seating concepts that offer enhanced comfort and luxury. - **Automotive:** The use of Mercedes-Benz's S-Class flagship sedan as inspiration for the airline seating design suggests potential disruptive innovation opportunities in the automotive industry to create more comfortable and spacious seating options. - **Design and Manufacturing:** The partnership between Williams Advanced Engineering and JPA Design demonstrates the potential for disruptive innovation in the design and manufacturing industry by bringing lightweight fabrics and advanced materials from the world of race car driving to the commercial airline sector. ## Related on Trend Hunter - [Capacious Airline Seats](https://www.trendhunter.com/trends/capacious-airline-seats.md) - [3D-Knit Airplane Seat Designs](https://www.trendhunter.com/trends/aircraft-seat-concept.md) - [Plane-Inspired Vehicle Designs](https://www.trendhunter.com/trends/mercedesbenz-concept-vehicle.md) - [Driver Seat-Inspired Office Chairs](https://www.trendhunter.com/trends/mercedesamg-office-chair.md) - [Optimized Business Class Cabins](https://www.trendhunter.com/trends/airline-business-class-cabin.md) - [Relaxing Airplane Seat Designs](https://www.trendhunter.com/trends/tranquil-airlines-seating-technology.md) - [Space Travel-Inspired Chair Designs](https://www.trendhunter.com/trends/aerospace-seat-spn01.md) - [Elevated Airline Seating Updates](https://www.trendhunter.com/trends/delta-cabin-interiors.md) - [Upcycled Aircraft Capsules](https://www.trendhunter.com/trends/emirates-4.md)