# Seat-Swapping Travel Apps The 'Seateroo' App Helps Air Travelers Buy Better Seats By Laura McQuarrie | Published 2016-01-23 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/seateroo References: [digitaltrends](http://www.digitaltrends.com/mobile/seateroo-seat-swapping-app/) & [itunes.apple](https://itunes.apple.com/us/app/seateroo/id1069957867?ls=1&mt=8) Knowing that many airplane passengers often get stuck with undesirable seating arrangements, 'Seateroo' was launched as a [seat-swapping tool](https://www.trendhunter.com/trends/seat-blocker). The app works in a way that lets passengers bid for a different seat with others who will be on the same flight. In addition to being able to upgrade to a better seat, travelers may also choose to use Seateroo for the purposes of saving money by choosing a more economical seat option. Since airlines are often unable to accommodate requests to change seats, this app puts power back into the hands of travelers. The Seateroo app is like a [marketplace for airline seats](https://www.trendhunter.com/trends/airlines-mobile-app), which goes to show the role the sharing economy is playing in empowering people to work with others to achieve greater mutual benefits for all parties involved. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 15% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Seat-swapping:** Seat-swapping apps are becoming increasingly popular in the travel industry, creating new opportunities for airlines to differentiate their services. - **Sharing Economy:** The success of Seateroo showcases the power of the sharing economy and how it can be leveraged to empower consumers while creating new business models and revenue streams. - **Mobile Travel Apps:** Mobile travel apps like Seateroo represent a growing trend in the industry, offering travelers more convenience and control over their travel experience. ### Who This Affects Most - **Airline:** Airlines can use seat-swapping apps as a tool to improve customer satisfaction and loyalty, as well as generate additional revenue by allowing passengers to bid for better seats. - **Travel Technology:** As the travel industry continues to shift towards digital solutions, innovative travel apps like Seateroo will play an increasingly important role in increasing efficiency and enhancing the overall travel experience. - **Sharing Economy:** The success of Seateroo highlights the potential for new startups to create sharing economy platforms in other industries, driving greater consumer empowerment and new opportunities for growth. ## Related on Trend Hunter - [Spacious Airline Seating Selections](https://www.trendhunter.com/trends/neighbor-free.md) - [Connective Economic Travel](https://www.trendhunter.com/trends/swapper.md) - [Travel Networking Apps](https://www.trendhunter.com/trends/floo.md) - [High-Performance Travel Seating](https://www.trendhunter.com/trends/departures-seating.md) - [Curated Flight Deal Apps](https://www.trendhunter.com/trends/the-going-app.md) - [Cost-Effective Housing Exchange Platforms](https://www.trendhunter.com/trends/house-exchange.md) - [Bespoke Air Travel Apps](https://www.trendhunter.com/trends/bespoke-air-travel-app.md) - [Social Travel Exploration Platforms](https://www.trendhunter.com/trends/roameio.md) - [Reward Flight Searches](https://www.trendhunter.com/trends/roame.md)