# Clever Brand Melding Ads The Seat QR Code Ads Personify the BlackBerry Barcode By Leslie Chen | Published 2011-06-10 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/seat-qr-code-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/seat_leon_qr_code) The integration of the highly recognized [BlackBerry](https://www.trendhunter.com/trends/vehicle-data-platform) barcode in these Seat QR Code ads is a great melding of two different brands. The codes, normally associated with BlackBerry Messenger, symbolizes a [connection between two users](https://www.trendhunter.com/trends/hijack-socialization). It's definitely refreshing to see these Seat QR Code ads using the barcode in this way. Usually, when used with brands or advertisements, the code is just placed in the bottom or corner and asks the viewer to scan it. Such blatant use of it doesn't make it too appealing. This ad integrates the [barcode into the visual](https://www.trendhunter.com/trends/love-corn) of a race track, giving life to it and making it much more attractive. Personifying the idea of going somewhere, the Seat QR Code ads take the purpose of the barcode and brings it to life. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 51% | Activity: 86% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Brand Melding Ads:** Incorporating two highly recognizable brand icons can attract attention and create a memorable advertisement. - **Visual Integration QR Codes:** Incorporating QR codes seamlessly with the visual of an advertisement can make it more appealing and decrease hesitation to engage with the code. - **Personified QR Codes:** Using QR codes to represent movement can bring the purpose of the code to life and give it an energetic feel. ### Who This Affects Most - **Marketing and Advertising:** Creating visually interesting and memorable advertisements can attract customers and create brand loyalty. - **Technology and Telecommunications:** Incorporating new uses for QR codes can enhance user experience and make them more engaging. - **Automotive:** Incorporating technology and modern design elements into advertisements can appeal to a younger audience and refresh brands. ## Related on Trend Hunter - [Branded QR-Powered Retro Games](https://www.trendhunter.com/trends/orca-scan.md) - [Scannable Tattoo Campaigns](https://www.trendhunter.com/trends/whopper-tattoo.md) - [Magazine-Integrated QR Features](https://www.trendhunter.com/trends/arcade.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Interactive Packaging Content](https://www.trendhunter.com/trends/smartlinks.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [QR Code Turkey Branding](https://www.trendhunter.com/trends/butterball-branding.md) - [Digital CPG Catalogues](https://www.trendhunter.com/trends/havens-kitchen.md) - [Interactive In-Store Ads](https://www.trendhunter.com/trends/visibubble.md)