# Busty Seatbelt Campaigns The Romanian Auto Club Encourages Seat Belt Safety with Selfies By Laura McQuarrie | Published 2014-09-15 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/seat-belt-safety References: [seatbeltb00bing](http://seatbeltb00bing.com/home) & [facebook](https://www.facebook.com/seatbeltb00bing) In order to raise awareness about seat belt safety and appeal to those who love to take selfies, The Romanian Auto Club set up a unique social campaign called #seatbeltb00bing. The campaign involved asking women to take a picture of themselves wearing a seat belt and tag it with the appropriate hashtag, drawing attention to the seat belts in each photo. The social campaign was devised in response to the fact that about six out of ten drivers in Romania do not fasten their seatbelts when driving. So far, the Instagram campaign has taken off, with the help of hundreds of participants who have taken photos, we well as coverage of the campaign happening all over Europe. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 51% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Selfie Safety:** Encourage safety through user-generated content using social media and selfies. - **Social Awareness Campaigns:** Create unique, engaging campaigns to spread awareness for safety issues using social media. - **Creative Call-to-action:** Develop campaigns that encourage the participation of the public to increase awareness of safety measures. ### Sectors Adopting This - **Automotive:** Develop auto safety campaigns aimed at increasing seatbelt use in countries where compliance rates are low. - **Social Media:** Use social media platforms to highlight and bring attention to safety practices. - **Marketing and Advertising:** Partner with media and advertising agencies to develop creative and effective awareness campaigns. ## Related on Trend Hunter - [Home Safety Campaigns](https://www.trendhunter.com/trends/the-selfie-effect.md) - [Bread Bag Awareness Campaigns](https://www.trendhunter.com/trends/tellthewholestory-campaign.md) - [Empowering Watermark Campaigns](https://www.trendhunter.com/trends/online-rights.md) - [Social Connection Campaigns](https://www.trendhunter.com/trends/is-this-seat-taken-campaign.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Automated Adaptation Safety Belts](https://www.trendhunter.com/trends/multiadaptive-safety-belt.md) - [Pancake-Centric Health Campaigns](https://www.trendhunter.com/trends/pancakes-against-breast-cancer.md) - [Artist-Backed Women Campaigns](https://www.trendhunter.com/trends/ramona-pintea.md) - [Social-First Car Campaigns](https://www.trendhunter.com/trends/reddit-car-share.md)