# On-the-Go Popcorn Seasonings Williams Sonoma & Questlove Collaborated on a SNEAKIES Seasoning Set By Laura McQuarrie | Published 2019-01-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/seasoning-set References: [businesswire](https://www.businesswire.com/news/home/20181127005784/en/QUESTLOVE-DEBUTS-POPCORN-COLLECTION-WILLIAMS-SONOMA) & [williams-sonoma](https://www.williams-sonoma.com/products/questlove-popcorn-sneakies-set/) Inspired by his love of popcorn, the movies and popcorn seasoning, Questlove teamed up with Williams Sonoma to introduce the SNEAKIES popcorn seasoning set. The seasonings, available in Lemon Pepper, Saturday Morning Cereal and Truffle Parm Rosemary flavors, are packaged in pocket-sized containers with on-the-go use and even "sneaking" into the movie theater to enhance [buttery movie popcorn](https://www.trendhunter.com/trends/belles-gourmet-popcorn) with even more flavor. Questlove's collaboration with Williams Sonoma also introduced the Popcorn Cold-Pressed Avocado Spray Oil, which helps to maximize the coverage that the seasonings provide, and a special Glow Bowl for serving. For a limited time, the [on-the-go popcorn seasoning collection](https://www.trendhunter.com/trends/new-proper-snacks-propercorn) is available through nationwide iPic movie theaters. To kick off this launch, Questlove created a trailer for the SNEAKIES popcorn seasonings. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 11% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **On-the-go Food Seasonings:** Opportunity to develop portable seasoning products for convenient and flavorful on-the-go food experiences. - **Collaborative Celebrity Product Lines:** Potential for celebrities and brands to collaborate on unique product lines that cater to specific consumer interests, such as Questlove and Williams Sonoma's spice collection. - **Enhancing Cinematic Snacking:** The possibility of creating innovative food products and experiences to enhance moviegoers' snacking options, like SNEAKIES popcorn seasonings for movie theaters. ### Industries Being Reshaped - **Food Seasoning Industry:** Opportunity for companies in the food seasoning industry to capitalize on the demand for compact and portable seasonings for on-the-go consumption. - **Celebrity-branded Product Industry:** Potential for businesses in the celebrity-branded product industry to collaborate with celebrities and create unique and specialized product lines, as seen with Questlove and Williams Sonoma. - **Movie Theater Industry:** The chance for the movie theater industry to explore and introduce innovative snacking options and collaborations, like offering the limited SNEAKIES popcorn seasoning collection. ## Related on Trend Hunter - [Artisan-Inspired Popcorn Seasonings](https://www.trendhunter.com/trends/kernel-seasons.md) - [Popcorn Seasoning Sprays](https://www.trendhunter.com/trends/popcorn-spray.md) - [Nostalgic Ready-to-Eat Popcorn Snacks](https://www.trendhunter.com/trends/pop-secret-readytoeat-popcorn.md) - [Movie Night Popcorn Kits](https://www.trendhunter.com/trends/movie-night-popcorn-kit.md) - [Collaborative Olive Oil Popcorns](https://www.trendhunter.com/trends/extra-virgin-olive-oil-sea-salt-popcorn.md) - [Pre-Seasoned Holiday Popcorn](https://www.trendhunter.com/trends/flavor-wrapped-popcorn.md) - [Meal-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-line.md) - [Chili-Lime Popcorn Snacks](https://www.trendhunter.com/trends/chili-lime-popcorn-snack.md) - [Party Mix Popcorn Snacks](https://www.trendhunter.com/trends/party-mix-popcorn.md)