# Umami Seaweed Salts Curio Spice Co.'s Spicy Seasoning Salt Boasts Ginger, Seaweed and Shiitake By Laura McQuarrie | Published 2017-06-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/seasoning-salt References: [curiospice](http://www.curiospice.com/spices/supeqspice) 'Supeq Spice' is the name of a standout [seasoning salt blend](https://www.trendhunter.com/trends/gourmet-seasoning-salt) from the Curio Spice Co. that includes a blend of spicy and umami ingredients. According to the Curio Spice Co., the word "Supeq" means "ocean" and it alludes to one of the main ingredients in this unusual seasoning blend—seaweed. Alongside nutrient-rich dulse seaweed sourced from the USA, the sea salt base is elevated with the flavors of shiitake mushroom, ginger, paprika, nettle and hot chili. As a whole, the seasoning salt mix is described as having a "delicious spice" with a healthy, [umami flavor](https://www.trendhunter.com/trends/butter-blizzard-seasoning-blend). The brand recommends sprinkling these [flavored sea salts](https://www.trendhunter.com/trends/angus-oink-salts) over eggs, fish, salads, sautéed vegetables or even popcorn to add an extra kick to a plain snack. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 17% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Umami Seasonings:** There is room for disruptive innovation in creating unique seasoning blends that utilize the umami flavor profile. - **Sustainable Seaweed Sourcing:** Incorporating sustainable seaweed sourcing into food products presents an opportunity for environmentally conscious brands. - **Adventurous Flavor Combinations:** Innovative brands can set themselves apart by creating seasoning blends with unexpected and exciting flavor pairings. ### Industries Being Reshaped - **Food and Beverage:** Food and beverage companies can incorporate unique seasoning blends into their product lines to appeal to adventurous eaters. - **Health and Wellness:** Health and wellness brands can use umami-rich seasoning blends to add flavor to healthy meals and snacks. - **Sustainability:** Sustainability-focused companies can explore using seaweed in their products as a way to promote eco-friendly ingredients. ## Related on Trend Hunter - [Kelp-Infused Seasonings](https://www.trendhunter.com/trends/seaweed-seasoning.md) - [Functional Table Seasonings](https://www.trendhunter.com/trends/table-seasonings.md) - [Better-For-You Spice Blends](https://www.trendhunter.com/trends/superfood-sprinkle.md) - [Spicy Margarita Sea Salts](https://www.trendhunter.com/trends/spicy-margarita-sea-salt.md) - [Flavor Enhancer Sauces](https://www.trendhunter.com/trends/umami-everything.md) - [Jalapeño Lime-Infused Sea Salts](https://www.trendhunter.com/trends/jalapeo-lime-sea-salt.md) - [Savory Seaweed Flakes](https://www.trendhunter.com/trends/seaweed-flakes.md) - [Umami Superfood Snacks](https://www.trendhunter.com/trends/seaweed-bites.md) - [African-Inspired Gourmet Seasoning Salts](https://www.trendhunter.com/trends/gourmet-seasoning-salt.md)