# Umami Mushroom Seasonings Trader Joe's Multipurpose Seasoning Blend Features Mushroom Powder By Laura McQuarrie | Published 2019-01-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/seasoning-blend References: [wellandgood](https://www.wellandgood.com/good-food/trader-joes-umami-seasoning/) & [thekitchn](https://www.thekitchn.com/trader-joes-mushroom-umami-seasoning-review-265819) Following the success of its wildly popular Everything But the Bagel Sesame Seasoning, [Trader Joe's](https://www.trendhunter.com/trends/pizza-sprinkle-seasoning-blend) is now introducing the [Mushroom & Company](https://www.trendhunter.com/trends/cheesy-truffle-pastas) Multipurpose Umami Seasoning Blend. The multipurpose seasoning is made up of a combination of kosher salt, black pepper, red pepper, mustard seed and [mushroom powder](https://www.trendhunter.com/trends/mushroom-powders)—which come together to create an umami flavor, or what is often called the "fifth taste." Naturally, the seasoning blend has the potential to enhance the flavors of any savory dish and it is versatile enough to be used on everything from breakfast toast and salads to soups and roasted vegetables. Humans have been eating mushrooms for thousands of years but it has only been in the past few years that consumers are now avidly seeking out all things mushroom-infused, including everything from teas to snack bars. Image Credit: *[Elisabeth Sherman](https://www.thekitchn.com/authors/elisabethsherman)* ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 31% | Activity: 63% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Umami Mushroom Craze:** The growing consumer interest in all things mushroom-infused presents opportunities for businesses to explore and innovate in the food and beverage industry. - **Multipurpose Seasoning Blends:** The popularity of versatile seasoning blends opens up possibilities for companies to develop unique flavor combinations for various dishes. - **Exploring the Fifth Taste:** The rise in demand for umami flavors indicates a potential market for businesses to create and market products that cater to this taste preference. ### Where This Applies - **Food and Beverage:** Businesses in the food and beverage industry can capitalize on the umami mushroom trend by developing new mushroom-infused products or incorporating mushroom flavors into existing offerings. - **Spices and Seasonings:** The demand for multipurpose seasoning blends presents an opportunity for spice and seasoning companies to create innovative blends with unique flavor profiles. - **Health and Wellness:** The increasing popularity of mushroom-infused products aligns with the health and wellness industry, providing opportunities for companies to develop nutritious and functional mushroom-based offerings. ## Related on Trend Hunter - [Pizza-Flavored Seasoning Blends](https://www.trendhunter.com/trends/pizza-sprinkle-seasoning-blend.md) - [Ketchup-Flavored Seasoning Blends](https://www.trendhunter.com/trends/ketchup-flavored-sprinkle-seasoning-blend.md) - [Ranch Dressing-Inspired Seasonings](https://www.trendhunter.com/trends/ranch-seasoning-blend.md) - [Pickle-Flavored Seasoning Blends](https://www.trendhunter.com/trends/pickle-seasoning-blend.md) - [Chili Crunch Seasoning Blends](https://www.trendhunter.com/trends/crunchy-chili-onion-sprinkle-seasoning-blend.md) - [Flavor Enhancer Sauces](https://www.trendhunter.com/trends/umami-everything.md) - [Versatile Garlic Seasoning](https://www.trendhunter.com/trends/aglio-olio.md) - [White Truffle Soy Sauces](https://www.trendhunter.com/trends/trader-joes-truffley-soy-sauce.md) - [Gourmet Stuffed Mushrooms](https://www.trendhunter.com/trends/giorgio-fresh-co.md)