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# Sprouts-Seasoned Tortilla Chips
Trader Joe’s Tortilla Chips are Made with Brussels Sprouts

By Laura McQuarrie | Published 2019-04-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/seasoned-tortilla-chips
References: [traderjoes](https://www.traderjoes.com/digin/post/tortilla-chips-seasoned-with-brussels-sprouts)

Seasoned tortilla chips are offered in a variety of flavors that range from salty and savory to cheesy and zesty but the newest kind of tortilla chips from [Trader Joe's](https://www.trendhunter.com/trends/vegetable-root-chips) put a new spin on seasoned chips. The Trader Joe’s Tortilla Chips Seasoned with Brussels Sprouts, Garlic, Onion, & Parsley prominently feature what the grocery store chain calls an "oft-misunderstood vegetable."

The tortilla chips are made with a base of corn flour, rice flour and potato flakes, which are enhanced with powdered, freeze-dried Brussels sprouts. As such, the seasoned tortilla chips are said to have "hints of nutty Brussels sprouts" and are perfect for enjoying with salsa, cheese and vegetables for a new eating experience.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 10% | Activity: 29% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Seasoned Tortilla Chips:** Trader Joe's introduces a new spin on seasoned tortilla chips with their Tortilla Chips Seasoned with Brussels Sprouts, Garlic, Onion, & Parsley.
- **Powdered Ingredients:** The use of powdered, freeze-dried Brussels sprouts as an ingredient in tortilla chips presents an opportunity for innovation in creating unique flavors and enhancing nutritional value.
- **Alternative Vegetable Snacks:** The incorporation of Brussels sprouts into tortilla chips opens up possibilities for using other vegetables as seasonings, offering consumers healthier snacking options.

### Who This Affects Most

- **Snack Food Industry:** The introduction of seasoned tortilla chips made with unique ingredients like Brussels sprouts can attract health-conscious consumers and drive innovation in the snack food industry.
- **Food Manufacturing Industry:** The use of freeze-dried vegetables as ingredients in processed foods presents a disruptive innovation opportunity for manufacturers looking to create novel and nutritious snacks.
- **Grocery Retail Industry:** The introduction of unique flavored tortilla chips can help grocery retailers differentiate themselves and attract customers seeking innovative and healthier snack options.

## Related on Trend Hunter

- [Brussels Sprout Chips](https://www.trendhunter.com/trends/brussels-sprout-snack.md)
- [Root Veggie Chip Blends](https://www.trendhunter.com/trends/vegetable-root-chips.md)
- [Baked Pea Flour Snacks](https://www.trendhunter.com/trends/crunchy-pops.md)
- [Brussels Sprouts-Stuffed Raviolis](https://www.trendhunter.com/trends/brussels-sprouts-uncured-bacon-ravioli.md)
- [Dried Shishito Pepper Crisps](https://www.trendhunter.com/trends/shishito-crisps.md)
- [Heirloom Corn-Based Snacks](https://www.trendhunter.com/trends/fancy-cheese-crunchies.md)
- [Flavor-Blasted Better-for-You Chips](https://www.trendhunter.com/trends/flavor-burst-tortilla-chips.md)
- [Better-for-Your Tortilla Chips](https://www.trendhunter.com/trends/garden-veggie-flavor-burst.md)
- [Herby Croissant-Based Croutons](https://www.trendhunter.com/trends/rosemary-croissant-croutons.md)
