# Spicy Pomegranate Kombuchas Planet Pomegranate is a Seasonally Inspired Hard Kombucha By Laura McQuarrie | Published 2022-09-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/seasonally-inspired-hard-kombucha References: [bevindustry](https://www.bevindustry.com/articles/95307-planet-pomegranate) & [jiantkombucha](https://www.jiantkombucha.com/)  Planet [Pomegranate](https://www.trendhunter.com/trends/pomegranate-ultra-electrolytes) is the fifth hard kombucha in [Jiant’s](https://www.trendhunter.com/trends/citrus-safari) [seasonal series](https://www.trendhunter.com/trends/blood-orange-kombucha) and this juicy flavor was created in collaboration with social wellness platform Vizer. The all-organic, gluten-free and non-GMO hard kombucha is simply made with a base of green tea, sustainably sourced honey, cane sugar, pomegranate juice, cherry puree, ginger juice and warming cinnamon. Altogether, this hard kombucha is said to be seasonally inspired and spice-forward. Proceeds from the limited release hard kombucha from Jiant will help to support U.S. food banks and the fight against hunger. This impact-driven release promises to empower consumers to turn the way they refresh themselves into a charitable act. Hard kombucha speaks to health-conscious consumers, especially adults who are looking for flavorful alternatives to beer and artificially flavored ready-to-drink beverages. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 54% | Activity: 73% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Seasonal Hard Kombucha:** There is opportunity to develop seasonal flavors for hard kombucha that target health-conscious consumers as an alternative to beer and artificially flavored ready-to-drink beverages. - **Impact-driven Beverages:** Development of impact-driven beverages such as Planet Pomegranate that donate proceeds to support social causes could appeal to consumers who are motivated to make a charitable purchase. - **Spice-forward Flavors:** Creating spice-forward flavors for hard kombucha like the Spicy Pomegranate Kombucha could intrigue health-conscious consumers looking for unique and bold taste experiences. ### Who This Affects Most - **Beverage:** The beverage industry can benefit from expanding the options for health-conscious and socially responsible consumers through developing hard kombucha, especially with seasonal and impactful flavors. - **Non-alcoholic Beverages:** As an alternative to beer and other alcoholic beverages, the non-alcoholic beverage industry could develop hard kombuchas with unique flavors, such as Planet Pomegranate’s Spicy Pomegranate. - **Social Impact:** The social impact industry can benefit from integrating cause-driven initiatives, like donating a portion of sales from hard kombuchas to support food banks and the fight against hunger, into more traditional industries. ## Related on Trend Hunter - [Purpose-Driven Hard Kombuchas](https://www.trendhunter.com/trends/citrus-safari.md) - [Peachy Hard Kombuchas](https://www.trendhunter.com/trends/jiant-hard-kombucha.md) - [Jalapeno-Spiked Hard Kombuchas](https://www.trendhunter.com/trends/jalapeno-hard-kombucha.md) - [Snow Cone-Flavored Kombuchas](https://www.trendhunter.com/trends/flavored-kombucha.md) - [Fall-Ready Hard Kombucha](https://www.trendhunter.com/trends/spiced-pear.md) - [Blueberry-Spiked Hard Kombuchas](https://www.trendhunter.com/trends/blueberry-hard-kombuchas.md) - [Nostalgic Hard Cherry Limeades](https://www.trendhunter.com/trends/hard-cherry-limeade.md) - [Tropical Fermented Beverages](https://www.trendhunter.com/trends/health-ade-guava-dragon-fruit.md) - [Guava Dragon Fruit Kombuchas](https://www.trendhunter.com/trends/health-ade-1.md)