# Uplifting Seasonal Wines Life is Good & 90+ Cellars' Collab Inspires People to Slow Down & Enjoy By Laura McQuarrie | Published 2019-11-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/seasonal-wine References: [prnewswire](https://www.prnewswire.com/news-releases/life-is-good-and-90-cellars-toast-to-lifes-simple-pleasures-with-the-launch-of-seasonal-limited-edition-wine-collection-300955701.html) & [lifeisgood](http://www.lifeisgood.com) This fall, Life is Good and 90+ Cellars are introducing a limited-edition seasonal wine collection. With this collection, 10% of Life is Good's net profits are set to go to the Life is Good Kids Foundation, which works with kids who have experienced poverty, violence and illness. The first two wines in the collection include Unplug Pinot Noir and Today is the Day Chardonnay, both of which are designed to inspire people to slow down and enjoy the season with one another. Both of these seasonal wines boast labels that are simple and refreshing, as they depict natural scenes. As ever, the uplifting, high-quality wine products are in line with 90+ Cellar's mission to make great wine widely accessible to all. Image Credit: Life is Good, 90+ Cellars ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 37% | Activity: 17% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Seasonal Wine Collection:** Collaborations between brands and wineries to create limited-edition seasonal wine collections that evoke a sense of enjoyment and support a charitable cause. - **Uplifting Wine Labels:** Wine labels that feature simple and refreshing designs depicting natural scenes to inspire consumers to slow down and appreciate the season. - **Wine for a Cause:** Partnerships between wine brands and charitable organizations to donate a portion of the profits to support initiatives for children in need. ### Where This Applies - **Wine Industry:** Opportunity for wineries to collaborate with brands and create seasonal wine collections that resonate with consumers and support charitable causes. - **Packaging Industry:** Demand for simplistic and refreshing label designs for wine bottles that evoke a sense of joy and promote a slower-paced lifestyle. - **Charitable Organizations:** Opportunity for charitable organizations to partner with wine brands and receive donations from the sales of limited-edition seasonal wine collections, utilizing the power of wine for a good cause. ## Related on Trend Hunter - [Premium Boxed Wine Brands](https://www.trendhunter.com/trends/really-good-boxed-wine.md) - [Autumnal Wine Kits](https://www.trendhunter.com/trends/vineboxs-sweater-weather.md) - [Special Occasion Italian Wines](https://www.trendhunter.com/trends/three-wine-bundles.md) - [Animal Welfare-Focused Wines](https://www.trendhunter.com/trends/top-dogs-wines.md) - [Serendipitous Red Wines](https://www.trendhunter.com/trends/here-by-chance.md) - [Limited-Edition Holiday Wine Boxes](https://www.trendhunter.com/trends/silver-oak-cellar.md) - [Romantic Whimsical Rosés](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy.md) - [Light Effervescent Wines](https://www.trendhunter.com/trends/ranch-wine.md) - [Après Ski-Inspired Wine Collections](https://www.trendhunter.com/trends/aprs-ski-holiday-collection.md)