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# Festive Fast Food Sweaters
White Castle's Seasonal Sweater Features Sliders, Drinks and Fries

By Laura McQuarrie | Published 2019-11-26 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/seasonal-sweater
References: [prnewswire](https://www.prnewswire.com/news-releases/white-castles-ugly-sweater-takes-top-spot-in-first-ever-holiday-gift-guide-300964828.html) & [mybrandmall](https://www.mybrandmall.com/storeitem.html?vid=20180905540&iid=62316)

[White Castle](https://www.trendhunter.com/trends/white-castle-4) put together its first-ever holiday gift guide, and with it an on-brand seasonal sweater. The festive blue Holiday Ugly Sweater is lined with rows of sliders, snowflakes, fries, wreaths and drinks, and is available in sizes up to 5X Large. The sweater was created in partnership with [Ugly Sweater Store](https://www.trendhunter.com/trends/bud-light-seltzer-ugly-sweater-pack) and perfectly coordinates with other winter merchandise from White Castle, such as its beanies and slider socks.

Also for the holidays, White Castle is selling festive items like light-up glass ornaments and winter-themed lunchboxes, plus other cozy items like flannel pants and knit scarves. On the [House](https://www.trendhunter.com/trends/house-of-crave-merchandise) of Crave, White Castle's online store, shoppers can expect to get free ground shipping on Cyber Monday.

Image Credit: White Castle

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 87% | Activity: 58% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Why This Trend Is Growing

- **Holiday Ugly Sweaters:** Opportunity for retailers to create unique and branded holiday-themed sweaters, opening up a new market for festive fashion.
- **Seasonal Merchandise:** Potential for businesses to expand their product offerings by introducing seasonal items that align with the holiday spirit and cater to customer preferences.
- **Online Store Promotions:** Chance for e-commerce platforms to boost sales and attract customers by offering exclusive promotions, such as free shipping on Cyber Monday.

### Industries Being Reshaped

- **Fashion Retail:** Fashion retailers can capitalize on the demand for holiday-themed sweaters and expand their product range, targeting customers looking for unique and fun apparel.
- **Merchandise Retail:** Merchandise retailers can tap into the holiday season by offering a variety of festive items, attracting customers who want to embrace the holiday spirit with themed products.
- **E-commerce:** E-commerce platforms can leverage promotions like free shipping on Cyber Monday to incentivize online shopping and drive sales during the holiday season.

## Related on Trend Hunter

- [QSR-Inspired Holiday Stores](https://www.trendhunter.com/trends/white-castle-4.md)
- [Festive QSR Costume Promotions](https://www.trendhunter.com/trends/white-castle-promotion.md)
- [QSR-Themed Christmas Ornaments](https://www.trendhunter.com/trends/holiday-merch-collection.md)
- [Wintry QSR Capsules](https://www.trendhunter.com/trends/arbys-2024-holiday-merch.md)
- [Expansive QSR Merch Collections](https://www.trendhunter.com/trends/house-of-crave-merchandise.md)
- [QSR Brand Holiday Ornaments](https://www.trendhunter.com/trends/shake-shack-holiday-merch.md)
- [Valentine's Burger Kits](https://www.trendhunter.com/trends/white-castle-love-kit.md)
- [Spooky Slider Packaging](https://www.trendhunter.com/trends/halloween-retail-packaging.md)
- [Retailer-Branded Holiday Apparel](https://www.trendhunter.com/trends/7-eleven-2.md)