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# Chestnut Shower Gels
Lush's Seasonal Shower Gel Combines Oat Milk and Chestnut Purée

By Laura McQuarrie | Published 2020-10-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/seasonal-shower-gel
References: [uk.lush](https://uk.lush.com/christmas/shower-gel/roasting-chestnuts-on-an-open-fire)

[Lush](https://www.trendhunter.com/trends/scan-me-for-scares) Cosmetics' Roasting Chestnuts on an Open Fire is a seasonal shower gel that's sweetly scented and soothing thanks to the use of ingredients like oat milk and chestnut purée. The calming, marzipan-scented Christmas shower gel is packed with skin-soothing ingredients like almond oil, cedarwood and cassia oils, which share benefits that are toning, balancing, stimulating and sweet-smelling.

This new almond shower gel from Lush offers a scent that's both warm and comforting and it offers a different experience to popular seasonal product scents such as peppermint or cinnamon.

Thanks to chestnut purée, the soothing and [limited-edition shower gel](https://www.trendhunter.com/trends/snow-fairy-shower-gel) from Lush has a creamy texture and shares the anti-inflammatory properties benefits of the nuts.

Image Credit: Lush Cosmetics

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 33% | Activity: 40% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Seasonal Shower Gels:** Creating seasonal shower gels with unique and comforting scents offers a disruptive innovation opportunity in the beauty industry.
- **Skin-soothing Ingredients:** Incorporating skin-soothing ingredients like oat milk and chestnut purée into beauty products presents a disruptive innovation opportunity in the personal care industry.
- **Limited-edition Products:** Creating limited-edition products with unique ingredients and scents provides a disruptive innovation opportunity in the beauty industry.

### Sectors Adopting This

- **Beauty:** The beauty industry can explore the use of unique ingredients and scents to create disruptive and limited-edition products.
- **Personal Care:** The personal care industry can benefit from incorporating skin-soothing ingredients like oat milk and chestnut purée into their product offerings.
- **Seasonal Products:** The seasonal products industry can capitalize on creating unique and comforting scents for their seasonal shower gels and other personal care items.

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