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# Halloween-Shaped Pizzas
Papa Murphy’s Brings Back Its Jack-O-Lantern Pizza

By Mursal Rahman | Written with AI assistance | Published 2026-10-05 | Updated 2026-10-07 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/seasonal-shaped-pizzas
References: [brandeating](https://www.brandeating.com/2026/10/papa-murphys-jack-o-pizza-halloween-2026.html) & [prnewswire](https://www.prnewswire.com/news-releases/papa-murphys-brings-back-jack-o-pizza-and-scream-of-a-deal-for-a-frightfully-good-halloween-302891119.html)

![Halloween-Shaped Pizzas](https://cdn.trendhunterstatic.com/thumbs/640/seasonal-shaped-pizzas.jpeg)

Papa Murphy’s is bringing back Halloween-shaped pizzas with its Jack-O Pizza, a take-and-bake meal designed like a jack-o’-lantern. Built on scratch-made dough, the pizza features red sauce, whole-milk mozzarella, pepperoni arranged into a smiling face, and black olive eyes. Families can purchase the large version for $10 and bake it at home whenever it fits their Halloween plans. A family-size option and dairy-free cheese are also available for additional charges.

The seasonal design gives Papa Murphy’s a way to connect its existing [take-and-bake model](https://www.trendhunter.com/trends/papa-murphys-take-n-bake-pizza) with [Halloween gatherings](https://www.trendhunter.com/trends/burger-king-monster-menu) and trick-or-treating routines. Keeping the pizza available throughout October extends its relevance beyond Halloween night itself. The $15 Scream of a Deal, which combines a large Jack-O Pizza with [Chocolate Chip Cookie Dough](https://www.trendhunter.com/trends/halloween-shape-cookies), can also encourage customers to purchase both dinner and dessert through one limited-time offer.

Image Credit: Papa Murphy's

## Trend Insights (Trend Hunter)

- Score: 9.2/10
- Popularity: 92% | Activity: 83% | Freshness: 100%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Seasonal-shaped Meals:** Limited-time food designs tied to holidays create playful family rituals while giving brands recurring calendar-based product platforms.
- **At-home Occasion Dining:** Take-and-bake formats blend restaurant convenience with household flexibility, expanding demand for meals that fit around celebrations and routines.
- **Bundled Dessert Deals:** Meal-and-dessert pairings increase perceived value and support cross-category sales through simple themed offers.

### Industries Being Reshaped

- **Fast-casual Restaurants:** Seasonal menu engineering gives restaurant brands a low-complexity way to refresh familiar products and drive short-term traffic.
- **Frozen and Prepared Foods:** Holiday-themed ready-to-cook products reflect growing interest in convenient meal solutions with emotional and event-based appeal.
- **Family Entertainment:** Food products designed around festive participation can extend entertainment moments into everyday household dining experiences.

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